Develop and execute social media strategies aligned with marketing goals.
Manage daily content posting across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
Create, schedule, and optimize engaging content (text, images, reels, videos, stories, etc.).
Collaborate with the design and content teams for high-quality visuals and captions.
Monitor social media trends, competitor activities, and industry best practices.
Plan and manage paid ad campaigns on Meta (Facebook/Instagram), LinkedIn, and YouTube.
Track and report key performance metrics (reach, engagement, followers, leads).
Respond to comments, messages, and mentions in a timely and professional manner.
Coordinate with clients to understand goals and ensure campaign success.
Analyze performance insights to continuously improve strategy and ROI.