Digital Marketing Social media manager

We are looking for a creative, experienced, and result-oriented Social Media Manager who can independently manage our social media presence, develop effective content strategies, and drive consistent growth across platforms.

Key Responsibilities

• Manage and handle the company's social media accounts on platforms such as Instagram, Facebook, LinkedIn, and other relevant platforms.

• Develop and execute a monthly and weekly social media content strategy aligned with the company's branding and business goals.

• Plan and maintain a content calendar covering reels, posts, carousels, stories, campaigns, and other relevant content.

• Create and implement strategies to increase followers, reach, engagement, profile visits, and overall brand visibility.

• Stay updated with the latest social media trends, viral content formats, trending audio, hashtags, features, and algorithms and implement relevant trends creatively.

• Work closely with the creative/design team or independently coordinate the creation of engaging social media content.

• Develop ideas for Reels, carousels, static posts, stories, campaigns, and interactive content.

• Write or coordinate engaging captions, hooks, CTAs, hashtags, and other social media copy.

• Monitor audience engagement, comments, messages, mentions, and ensure timely responses.

• Analyse social media insights and performance metrics to understand what content is working and what needs improvement.

• Prepare regular performance reports and provide actionable recommendations for improving growth.

• Experiment with different content formats and strategies to improve organic reach and engagement.

  Requirements

  • Relevant experience in social media management is preferred, with a strong understanding of how different social media platforms work.

  • Strong knowledge of Instagram, Facebook, LinkedIn, and social media analytics.

  • Good understanding of organic social media growth strategies and audience building.

  • Ability to identify trends early and convert them into relevant content.

  • Strong understanding of content strategy, social media algorithms, engagement, reach, and follower growth.

  • Basic knowledge of Canva and/or other content creation tools will be an advantage.

  • Good communication, creativity, and copywriting skills.

  • Ability to independently plan, execute, analyse, and improve social media campaigns.

  • Strong understanding of current social media trends and Gen-Z-oriented content.

  • A results-oriented mindset with a focus on measurable growth rather than just maintaining social media pages.

    What We Are Looking For

    We are looking for someone who can take complete ownership of our social media, not just schedule and upload posts. The candidate should be able to understand the brand, create a practical growth strategy, execute it consistently, analyse the results, and continuously improve the approach to increase followers, engagement, reach, and overall online presence.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.