Social Media Manager

About Us
YogaKargha is a growing sustainable brand crafting handwoven yoga and lifestyle products. We are a small, close-knit team working from our studio and building a meaningful brand step by step. We value creativity, responsibility, and a hands-on approach.

Role Overview

We are looking for a jack-of-all-trades Studio & E-Commerce Associate who can support us across multiple areas — from managing product listings and inventory, to handling social media and assisting in photoshoots.

In the initial stage, you may be the only team member in the studio, but you’ll get hands-on experience across e-commerce, content, and brand management. This is a unique opportunity to learn how a brand grows from the ground up and to build a strong foundation in digital + business operations.

Key Responsibilities

E-commerce & Listings

• Create and optimize product listings on marketplaces (Etsy, Amazon, website, etc.).

• Upload and update product images, videos, and descriptions provided by the brand.

• Maintain accurate inventory across all sales channels (via spreadsheets/tools).

Website & Content Management

• Update website with new content, products, and blogs.

• Ensure consistency in brand voice and presentation across platforms.

Social Media & Community

• Manage Instagram, Facebook, Pinterest, and other platforms.

• Create and schedule posts (basic Canva/design skills are a plus).

• Engage with followers and community (reply to DMs, comments, influencer outreach).

Brand & Studio Support

• Assist founders with day-to-day business development tasks.

• Help in photoshoots (setup, coordination, basic editing if possible).

• Support with ad-hoc brand tasks and studio management.

Digital Marketing (Learning Curve)

• Assist in SEO, social ads, email campaigns, and reporting.

• Track basic performance metrics and maintain reports.

• Work closely with founders to gradually implement structured marketing strategies.

What This Role Is

✅ A hands-on role where you’ll learn different aspects of e-commerce, marketing, and brand management.
✅ A chance to work closely with the founders and get on-the-job training.
✅ A dynamic, creative role where no two days are the same.
✅ A stepping stone to grow as the brand grows.

What This Role Is NOT

❌ A corporate desk job with big teams and layers of hierarchy.
❌ A siloed role focused on one narrow function.
❌ A “fancy office” setup — this is a studio environment where you’ll roll up your sleeves and get things done.

Who We’re Looking For

• Someone who loves multi-tasking and is eager to learn.

• Comfortable with basic tools (Excel/Google Sheets, Canva, social media platforms).

• Organized, detail-oriented, and reliable.

• Prior experience in e-commerce/social media is a plus, but not mandatory.

• A self-starter who can take responsibility when working alone in the studio.

Perks & Work Environment

• On-the-job training across e-commerce, marketing, and brand management.

• Work closely with founders and gain direct mentorship.

• Relaxed, creative atmosphere — no formal attire needed.

• Saturday & Sunday off for work-life balance.

• 6-month probation period with on-job training, followed by full-time offer rollout.

Growth Path at YogaKargha

If you are committed and grow with the brand, this role can evolve into:

• Year 1: Studio & E-Commerce Associate (hands-on, learning multiple areas).

• Year 2: E-Commerce & Marketing Lead (owning digital campaigns, leading small projects).

• Year 3+: Studio Manager / Brand Operations Manager (overseeing e-commerce, social, content, and possibly leading a small team).

We want this role to be a long-term partnership where you grow with the brand as we scale.

• It is a Full Time Digital Marketing job for candidates with 1 - 5 years of experience.

More about this Social Media Manager job

1. What is the eligibility criteria to apply for this Social Media Manager job?
   Ans: The candidate should be Graduate and above and above with 1 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹15000 - ₹25000 per month that depends on your interview. It's a Full Time job in Ghaziabad.
3. How many working days are there for this Social Media Manager job?
   Ans: This Social Media Manager job will have 5 working days.
4. Are there any charges applicable while applying or joining this Social Media Manager job?
   Ans: No, there is no fee applicable for applying this Social Media Manager job and during the employment with the company, i.e., Abhineh Krafts.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Manager role?
   Ans: There is an immediate opening of 1 Social Media Manager at Abhineh Krafts
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social Media Manager job?
   Ans: This Social Media Manager job has Day Shift.