Job title : Social Media & Influencer Marketing
Company: Eisen Consultancies Private Limited
Location: Bandra West, Mumbai
Candidates from across India may apply for this role.
The compensation structure for this role includes a fixed component along with additional variable incentives.
Website : https://eisenconsultancies.co.in/
Role Overview
We are seeking a highly driven and creative professional to lead our Social Media & Influencer function, specifically aligned with Investment Banking services. This role is critical in shaping the firm’s digital voice, building brand authority, and engaging with a niche audience that includes investors, founders, corporates, and financial professionals.
The ideal candidate will have a strong understanding of financial content, digital trends, and influencer collaborations, with the ability to translate complex investment banking concepts into engaging and impactful content.
Key Responsibilities
1. Social Media Strategy & Management
Develop and execute a comprehensive social media strategy aligned with the firm’s investment banking goals
Manage and grow platforms such as LinkedIn, Instagram, Twitter, and other relevant channels
Maintain a consistent and professional brand voice across all digital platforms
Plan and execute content calendars focused on finance, investments, market insights, and corporate advisory
2. Use of AI-driven tools to generate and qualify corporate leads for high-value (large-ticket) fundraising opportunities.
3. Influencer & Industry Collaboration
Identify, evaluate, and collaborate with finance influencers, creators, and thought leaders
Build strategic partnerships with professionals in the investment banking and financial ecosystem
Manage influencer campaigns end-to-end, including outreach, negotiation, execution, and performance tracking
4. Brand Building & Thought Leadership
Drive thought leadership by publishing insights, market trends, and expert opinions
Enhance employer branding to attract top talent in finance and consulting
Monitor competitor activities and identify opportunities for differentiation
5. Analytics & Performance Tracking
Track key metrics such as engagement, reach, impressions, and conversions
Analyze campaign performance and optimize strategies accordingly
Generate regular reports and actionable insights for leadership
Stay updated with platform algorithms, trends, and best practices
Candidate Requirements
Experience & Qualifications
2–5 years of experience in social media, digital content, or influencer management
Prior experience in financial services, investment banking, consulting, or fintech is highly preferred
Bachelor’s degree in Marketing, Finance, Business, or a related field
Skills & Competencies
Strong understanding of investment banking concepts and financial markets
Excellent written and verbal communication skills
Ability to simplify complex financial information into engaging content
Proven experience in managing social media platforms professionally
Strong network or experience working with influencers/creators
Analytical mindset with the ability to interpret data and trends
Creative thinking with a keen eye for detail and branding
Additional Information
This role is based in Bandra West, Mumbai
Candidates from across India are encouraged to apply
Occasional travel may be required based on business needs