Digital Marketing Social media expert

Social Media Executive

Location: Iskon, Ahmedabad (On-site)
Experience: 1 to 3 Years
Shift Timing: 12 PM to 9 PM

Note: Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.

Job Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our social media presence and support paid social media campaigns. The ideal candidate should have hands-on experience in social media management, content creation, Meta Ads, audience engagement, and performance analytics.

Key Responsibilities

· Develop and execute social media strategies aligned with business and marketing objectives.

· Manage day-to-day activities across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.

· Create, curate, and publish engaging social media content, including posts, reels, stories, carousels, and videos.

· Prepare and maintain a social media content calendar to ensure consistent and timely publishing.

· Write compelling captions, post copy, hashtags, and other social media content.

· Plan, set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.

· Conduct audience research and create relevant Meta Ads audiences, custom audiences, lookalike audiences, and retargeting campaigns.

· Monitor Meta Ads performance and optimise campaigns based on CTR, CPC, CPM, CPL, conversions, ROAS, and other relevant KPIs.

· Coordinate with graphic designers, video editors, content writers, and other teams to develop social media and advertising creatives.

· Monitor social media trends, competitor activities, industry developments, and emerging content formats.

· Engage with followers, respond to comments and messages, and support community management.

· Track and analyse organic and paid social media performance using platform analytics and reporting tools.

· Prepare regular performance reports covering reach, engagement, followers, website traffic, leads, conversions, and paid campaign performance.

· Identify opportunities to improve engagement, reach, brand visibility, lead generation, and audience growth.

· Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign objectives to improve campaign performance.

· Coordinate with the marketing and sales teams to ensure social media-generated leads are properly tracked and followed up.

· Conduct hashtag, audience, competitor, and content research to improve organic and paid performance.

· Ensure all social media communication and advertising follows the company's brand guidelines and tone of voice.

Required Skills

· 1–3 years of hands-on experience in social media management and digital marketing.

· Strong knowledge of major social media platforms, particularly Facebook, Instagram, and LinkedIn.

· Hands-on experience with Meta Ads Manager and managing Facebook/Instagram advertising campaigns.

· Good understanding of campaign setup, targeting, retargeting, audience creation, budget allocation, bidding, ad placements, and campaign optimisation.

· Ability to analyse Meta Ads performance using metrics such as CTR, CPC, CPM, CPL, conversion rate, and ROAS.

· Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.

· Strong copywriting and content-writing abilities.

· Excellent written and verbal communication skills.

· Understanding of social media analytics and key performance metrics.

· Basic knowledge of tools such as Canva, Meta Business Suite, Google Analytics, and social media scheduling platforms.

· Ability to identify trends and convert them into relevant content ideas.

· Strong organisational and time-management skills.

· Creative mindset with attention to detail.

· Ability to work independently as well as collaboratively with cross-functional teams.

Preferred Qualifications

· Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, or a related field.

· Experience managing social media accounts for B2B, B2C, SaaS, IT, or service-based businesses is a plus.

· Experience in lead-generation campaigns through Meta Ads will be an advantage.

· Experience with short-form video content, reels, and social media campaigns.

· Basic understanding of SEO, Google Ads, and broader digital marketing is preferred.

Key Performance Indicators (KPIs)

· Social media reach and impressions

· Engagement rate

· Follower/audience growth

· Content performance

· Website traffic from social channels

· Leads and conversions generated through social media

· Meta Ads CTR, CPC, CPM, CPL, conversion rate, and ROAS

· Cost per lead/acquisition

· Community engagement and response rate

· Consistency and quality of content publishing

· Overall contribution to brand awareness and lead generation

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.