Digital Marketing Social media expert

Core Objective: Supercharge Lotus Holistic Healthcare & Aesthetics Clinic's online growth and internal workflows by combining traditional digital marketing (SEO, Meta/Google Ads) with cutting-edge AI prompt engineering, automation, and conversational AI tools like Claude.

🤖 Advanced AI & Claude Specialization

• Prompt Engineering for Healthcare & Aesthetics: Utilizing Claude (3.5 Sonnet/Opus) to draft highly empathetic, compliant, and scientifically accurate healthcare content.

• Persona & Brand Voice Alignment: Training Claude on the clinic’s unique voice (balancing holistic wellness with medical aesthetics precision) to ensure consistency across all touchpoints.

• AI-Generated Ad & Landing Page Copy: Deploying Claude to generate dozens of high-converting ad variations for Google and Meta Ads, drastically reducing copywriting time.

• Operational Workflows & SOPs: Using Claude to instantly draft clinic SOPs (Standard Operating Procedures), front-desk scripts for handling patient inquiries, and internal training manuals.

📈 AI-Powered Digital Marketing

• SEO & Semantic Keyword Research: Using AI tools alongside traditional platforms (Ahrefs/Semrush) to uncover low-competition, high-intent local keywords (e.g., "best holistic skin clinic in Pune").

• Automated Content Pipelines: Setting up structured AI workflows to turn a single doctor's video or transcript into 5 different formats: a blog post, an Instagram reel script, a LinkedIn update, a patient newsletter, and a Quora answer.

• Paid Ads Optimization: Leveraging Google and Meta’s native AI/Algorithm tools (Performance Max campaigns, Advantage+ placements) and combining them with AI-driven creative testing to maximize the ₹10k–₹20k budget ROI.

🏥 Internal Clinic Operations & Automation

• AI Patient Engagement & FAQs: Designing and refining automated WhatsApp/Web chatbots using Claude’s API or no-code wrappers to handle 24/7 patient booking queries, FAQ routing, and appointment reminders.

• Review & Reputation Management: Using AI to analyze patient feedback trends and generate personalized, professional responses to Google My Business reviews.

• Data Analytics & Performance Reporting: Using Claude’s advanced data analysis features to upload CSV exports of monthly ad spends/web traffic and instantly extract actionable insights and charts for the management team.

• It is a Full Time Digital Marketing job for candidates with 6 months - 6 years of experience.