Digital Marketing Social media expert

KEY RESPONSIBILITIES

1. Marke􀆟ng Campaign Execu􀆟on

 Support the execu􀆟on of integrated marke􀆟ng campaigns across digital and offline channels.

 Coordinate campaign ac􀆟vi􀆟es, 􀆟melines, crea􀆟ves and communica􀆟on materials.

 Support promo􀆟onal campaigns for hospital services, clinical special􀆟es, seasonal ini􀆟a􀆟ves

and awareness programmes.

 Conduct basic compe􀆟tor and market research to support marke􀆟ng ini􀆟a􀆟ves.

 Maintain campaign trackers and ensure 􀆟mely comple􀆟on of deliverables.

2. Digital & Performance Marke􀆟ng

 Assist in planning, execu􀆟ng and monitoring campaigns across Google Ads, Meta, LinkedIn,

YouTube and other relevant pla􀆞orms.

 Monitor campaign performance and maintain reports on reach, impressions, CTR, CPL,

engagement and conversions.

 Coordinate with digital agencies for campaign execu􀆟on and op􀆟misa􀆟on.

 Support SEO and website op􀆟misa􀆟on ac􀆟vi􀆟es.

 Maintain and update the Google Business Profile and other relevant online lis􀆟ngs.

 Track website traffic and digital campaign performance using relevant analy􀆟cs tools.

3. Social Media & Content

 Manage the day-to-day execu􀆟on of the social media content calendar.

 Create and publish content across Instagram, Facebook, LinkedIn, YouTube and other

relevant pla􀆞orms.

 Develop educa􀆟onal, awareness, promo􀆟onal and engagement-focused content.
 Coordinate with veterinarians and clinical teams to source informa􀆟on and develop

veterinary healthcare content.

 Support pa􀆟ent stories, tes􀆟monials, educa􀆟onal posts, reels and campaign content.

 Monitor and respond to social media comments, enquiries and messages in coordina􀆟on

with the relevant teams.

 Track social media performance and engagement.

4. Crea􀆟ve & Content Development

 Create marke􀆟ng crea􀆟ves for digital and print pla􀆞orms using Canva and other design tools.

 Develop or coordinate brochures, flyers, standees, banners, presenta􀆟ons, cer􀆟ficates,

invita􀆟ons and other marke􀆟ng collateral.

 Write cap􀆟ons, social media copy, email communica􀆟on and basic website content.

 Coordinate with designers, photographers, videographers and external agencies for crea􀆟ve

requirements.

 Ensure all marke􀆟ng materials follow the hospital’s brand guidelines.

5. Website & Marke􀆟ng Communica􀆟ons

 Coordinate regular updates to website content, service pages, doctor profiles, blogs and

announcements.

 Support the development and publishing of newsle􀆩ers and email campaigns.

 Assist with prepara􀆟on of marke􀆟ng presenta􀆟ons, brochures and communica􀆟on material.

 Ensure content is accurate, 􀆟mely and aligned with the hospital’s communica􀆟on guidelines.

6. Events & Community Outreach

 Support the planning and execu􀆟on of pet-parent events, educa􀆟onal seminars, workshops,

awareness campaigns, adop􀆟on drives and vaccina􀆟on camps.

 Assist with veterinary conferences, CMEs and professional engagement ini􀆟a􀆟ves.

 Coordinate event logis􀆟cs, registra􀆟ons, branding, vendor requirements and on-ground

execu􀆟on.

 Support community outreach ini􀆟a􀆟ves with housing socie􀆟es, corporates, schools, NGOs

and pet communi􀆟es.

 Be available for on-ground execu􀆟on during events and campaigns.

7. Partnerships & Vendor Coordina􀆟on

 Support coordina􀆟on with brands, influencers, pet businesses, NGOs and other external

partners.

 Coordinate with adver􀆟sing agencies, digital agencies, designers, photographers, printers

and event vendors.

 Follow up on 􀆟melines, deliverables and approvals to ensure smooth execu􀆟on.

 Maintain records of vendors, marke􀆟ng materials and campaign deliverables.

8. Customer Engagement & Pa􀆟ent Stories

 Support collec􀆟on and coordina􀆟on of pa􀆟ent tes􀆟monials and feedback.

 Coordinate with relevant teams to document pa􀆟ent journeys and success stories.

 Assist in developing pa􀆟ent stories and clinical content for marke􀆟ng and educa􀆟onal

purposes, ensuring appropriate consent and confiden􀆟ality.

 Support customer engagement ini􀆟a􀆟ves across social media, email and other digital

channels.

9. Repor􀆟ng & Marke􀆟ng Analy􀆟cs

 Maintain regular trackers for campaigns, social media, events and marke􀆟ng ac􀆟vi􀆟es.

 Prepare weekly/monthly marke􀆟ng reports and dashboards.
Track campaign performance and highlight key observa􀆟ons to the Marke􀆟ng Manager.

 Support data collec􀆟on and analysis for campaign evalua􀆟on and improvement.

10. Cross-Func􀆟onal Coordina􀆟on

 Work closely with veterinarians, clinical teams, opera􀆟ons, HR, administra􀆟on and other

internal stakeholders.

 Coordinate approvals, informa􀆟on, content and requirements needed for marke􀆟ng

ac􀆟vi􀆟es.

 Support internal branding, employee engagement and recruitment marke􀆟ng ini􀆟a􀆟ves.

 Ensure 􀆟mely execu􀆟on of assigned marke􀆟ng projects and ac􀆟vi􀆟es.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.