Role Overview:
We are seeking a creative and data-driven Social Media & YouTube Growth Executive to manage ILC’s online presence. The role focuses on growing reach and engagement, especially on YouTube, while also managing other social media platforms (Instagram, LinkedIn, Facebook, etc.).
Key Responsibilities:
YouTube Channel Management
Upload, optimize, and manage videos with SEO-friendly titles, descriptions, and tags.
Work on YouTube SEO, thumbnails, playlists, and engagement strategies.
Analyze analytics (views, watch time, CTR, retention) and suggest improvements.
Content Strategy & Execution
Plan, schedule, and publish engaging posts across platforms.
Coordinate with the creative team for reels, shorts, graphics, and podcasts.
Research trending formats & topics to increase visibility.
Community Engagement
Respond to comments, queries, and messages across platforms.
Build and nurture an online community of students, mentors, and institutions.
Skills & Qualifications:
Strong understanding of YouTube SEO & algorithms.
Knowledge of social media trends, analytics, and growth strategies.
Creativity in content planning (reels, shorts, campaigns).
Basic editing/design skills (Canva, CapCut, or similar tools).
Prior experience in social media management preferred.
Passion for education + digital media.