Social media expert

Key Responsibilities

Strategy Development: Create and implement comprehensive social media strategies aligned with business goals, including content calendars, audience targeting for Indian demographics, and platform-specific tactics (e.g., festival-tied campaigns for Diwali or regional events).

Content Creation & Curation: Produce engaging multimedia content (posts, stories, reels, short videos, graphics) using tools like Canva, Adobe Suite, or InShot; curate user-generated content to foster authenticity, with a focus on culturally relevant memes and trends.

Community Engagement: Monitor and respond to comments, messages, and mentions in real-time; build and nurture online communities to boost loyalty, handling multilingual interactions (English, Hindi, and regional languages).

Campaign Management: Plan, launch, and optimize paid social campaigns (e.g., via Google Ads, Meta Ads Manager, or LinkedIn) to achieve KPIs like reach, engagement, and conversions, tailored to India's diverse markets.

Analytics & Reporting: Track performance using tools like Google Analytics, Hootsuite, or Meltwater; analyze metrics (e.g., ROI, sentiment) and provide monthly reports with actionable insights, considering local factors like peak usage times.

Trend Monitoring: Stay ahead of platform algorithms, emerging trends (e.g., viral challenges on Instagram Reels or TikTok alternatives), and viral opportunities; collaborate with Indian influencers and partners for cross-promotions.

Cross-Functional Collaboration: Work with design, content, and sales teams to align social efforts with broader marketing initiatives; ensure brand consistency across all channels while respecting cultural sensitivities.

Compliance & Best Practices: Adhere to platform guidelines, data privacy laws (e.g., DPDP Act 2023, IT Rules), and crisis management protocols for handling negative feedback in a high-volume Indian social landscape.

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.