Company: Clans Group
Location: Bhubaneswar - On site
Industry: Solar Projects
Clans Group is a forward-thinking organization in the renewable energy sector, committed to driving sustainable growth through innovative solar projects. As we expand our reach, we are looking for a skilled Google Ads Expert to join our team and lead our digital advertising efforts with measurable impact.
The Google Ads Expert will be responsible for strategizing, creating, managing, and optimizing Google Ads campaigns to generate high-quality leads for Clans Group’s solar projects. The ideal candidate should have proven expertise in paid search advertising, performance tracking, and delivering strong ROI through data-driven strategies.
Develop, execute, and manage end-to-end Google Ads campaigns (Search, Display, YouTube, Performance Max, etc.).
Conduct detailed keyword research and competitor analysis to identify growth opportunities.
Create compelling ad copies and ensure alignment with brand guidelines.
Manage budgets effectively to maximize ROI while ensuring optimal cost per lead.
Track, analyze, and report campaign performance metrics, providing actionable insights.
Optimize campaigns regularly for quality leads, higher conversions, and reduced acquisition costs.
Collaborate with the content, design, and marketing teams to ensure ad creatives support campaign goals.
Stay updated with Google Ads trends, policies, and best practices, especially in the renewable energy/solar domain.
Bachelor’s degree in Marketing, Business, or related field (preferred).
Minimum 3–5 years of hands-on experience in managing Google Ads campaigns.
Proven track record in lead generation campaigns, preferably in renewable energy / B2B sectors.
Strong analytical skills with proficiency in Google Analytics, Tag Manager, and Data Studio.
Google Ads Certification (Search/Display/Video/Shopping/Performance Max) preferred.
Ability to manage budgets, meet deadlines, and deliver consistent results.
Excellent communication and reporting skills.
Opportunity to be part of a growing organization in the solar energy revolution.
Work on impactful projects contributing to a sustainable future.
Competitive salary and performance-based incentives.
Collaborative and growth-oriented work culture.