Social media expert

Job Title: Social Media Handling Expert / Digital Marketing Executive

Organization: Armed Forces Welfare Housing Organisation (AFWHO)
Location: [Insert Location]
Salary Range: ₹20,000 – ₹35,000 (In-hand)
Employment Type: Full-time

About the Role:

AFWHO is seeking a dynamic and creative Social Media Handling Expert to strengthen our digital presence, drive engagement, and manage our online reputation across multiple platforms. The role involves strategic planning, execution, and performance analysis of social media and digital marketing campaigns aimed at enhancing visibility, brand image, and outreach.

Key Responsibilities:

1. Social Media Strategy & Management

• Develop and execute social media strategies aligned with organizational goals.

• Create, curate, and schedule engaging content for platforms such as Facebook, Instagram, LinkedIn, Twitter (X), and YouTube.

• Monitor and respond to audience interactions, messages, and comments promptly and professionally.

• Manage the organization’s social media calendar to ensure consistent and timely posting.

• Conduct competitor analysis and trend tracking to identify new engagement opportunities.

2. Content & Creative Coordination

• Collaborate with the design and content teams to produce high-quality visuals, videos, infographics, and copy.

• Ensure all content reflects AFWHO’s values, tone, and branding guidelines.

• Initiate innovative campaigns to increase followers, drive engagement, and promote ongoing projects or housing schemes.

3. Advertising & Paid Campaigns

• Plan, create, and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other digital platforms.

• Optimize ad spends and targeting parameters to maximize reach, lead generation, and ROI.

• Track, analyze, and report performance metrics, including impressions, engagement, conversion rates, and cost per lead.

4. SEO & Website Coordination

• Conduct keyword research and coordinate with the web team to enhance organic visibility.

• Monitor website performance through analytics tools (Google Analytics, Search Console, etc.).

• Implement SEO and SEM strategies to improve ranking and site traffic.

5. Analytics & Reporting

• Prepare weekly and monthly performance reports summarizing campaign results and insights.

• Suggest data-driven improvements for future campaigns and social media activities.

Required Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Mass Media, or a related field.

• Experience: 0–5 years in social media management, digital marketing, or related areas.

• Technical Proficiency:

  • Hands-on experience with Google Ads, Meta Ads Manager, and social media scheduling tools (Buffer, Hootsuite, etc.)

  • Basic knowledge of SEO/SEM and website analytics tools.

  • Understanding of content management systems and lead tracking.

• Soft Skills:

  • Excellent written and verbal communication skills.

  • Creativity, adaptability, and attention to detail.

  • Analytical mindset and ability to interpret data for actionable insights.

  • Strong coordination and multitasking abilities.

Desirable (Preferred) Skills:

• Certification in Digital Marketing or Google Analytics.

• Experience with Canva, Adobe Creative Suite, or video editing tools.

• Prior experience in real estate, housing projects, or institutional campaigns.

Growth Opportunities:

• Exposure to end-to-end digital campaign management.

• Opportunity to lead larger marketing projects and supervise digital teams in the future.

• Direct contribution to the brand-building and outreach of a reputed housing organization.

• It is a Full Time Digital Marketing job for candidates with 0 - 5 years of experience.

More about this Social media expert job

1. What is the eligibility criteria to apply for this Social media expert job?
   Ans: The candidate should be All Education levels and above with 0 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹35000 per month that depends on your interview. It's a Full Time job in Gurgaon.
3. How many working days are there for this Social media expert job?
   Ans: This Social media expert job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social media expert job?
   Ans: No, there is no fee applicable for applying this Social media expert job and during the employment with the company, i.e., Afwho.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social media expert role?
   Ans: There is an immediate opening of 1 Social media expert at Afwho
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Social media expert job?
   Ans: This Social media expert job has Day Shift.