About Us:
BPB Publications is Asia’s largest publisher of computer and IT books, with a legacy of over six decades. We've published 6000+ titles and sold over 100 million books globally. Our mission is to provide top-notch learning resources to IT professionals, students, and enthusiasts by collaborating with international authors and leading tech companies.
About the Role:
We are seeking a dynamic and creative Social Media Associate to join our marketing team. The ideal candidate will be passionate about social media, well-versed in marketing trends, and possess excellent communication skills. As a Social Media Associate, you will play a key role in enhancing our online presence, engaging with our audience, and driving brand awareness through various social media platforms.
What You’ll Do:
Create engaging, platform-specific content that speaks to our tech-savvy audience
Plan and execute a well-organized monthly social media calendar
Build and nurture relationships with authors and relevant online communities
Stay ahead of tech and digital marketing trends to keep our content fresh and relevant
Analyze social media metrics to fine-tune content and campaign strategy
Collaborate closely with the marketing team to align social media with overall campaigns
Brainstorm and execute innovative ideas to boost brand visibility and digital reach