Seo Manager

Company: Wander Nova

Location: Noida (On-site)

Experience Required: Minimum 5+ Years in SEO (Travel & Tourism – Mandatory)

Wander Nova is a fast-growing, innovation-driven travel brand offering domestic and international travel packages, customized tours, adventure trips, and curated holiday experiences. Our growth is driven by strong digital visibility, data-backed strategies, and a customer-first mindset across global travel markets. To scale our organic presence and dominate search visibility in the travel domain, we are looking for an experienced SEO Manager who can lead, execute, and own the complete SEO strategy for WanderNova.

Role Overview

The SEO Manager will be responsible for end-to-end SEO ownership, including strategy creation, execution, team management, and performance delivery. This role requires deep expertise in travel-industry SEO, destination based keywords, tour-package optimization, and scaling organic traffic across domestic and international markets. The ideal candidate should be capable of managing on-page, off-page, technical SEO, content coordination, analytics, and team leadership, with a strong focus on business impact, leads, and conversions.

Key Responsibilities & KRAs

1. SEO Strategy & Leadership KRA: Overall organic growth & SEO roadmap ownership

• Define and execute the complete SEO strategy aligned with business goals

• Lead and manage SEO executives, content writers, and external partners

• Set monthly, quarterly, and annual SEO targets

• Ensure SEO best practices are implemented across all digital assets

2. On-Page SEO Optimization KRA: Improve rankings of travel, destination & package pages

• Optimize travel package pages, destination pages, blogs, and itineraries

• Implement advanced internal linking, schema, meta optimization, and URL structures

• Improve UX, content relevance, and search intent alignment • Conduct regular on-page SEO audits and ensure corrective actions

3. Off-Page SEO & Authority Building KRA: Increase domain authority & backlink quality

• Design and execute white-hat link-building strategies

• Build backlinks through travel portals, tourism websites, guest posting, PR, and partnerships

• Monitor backlink health, remove toxic links, and protect domain authority

• Manage citations, listings, and brand mentions across platforms

4. Keyword Research & Market Analysis KRA: Target high-intent travel traffic

• Conduct advanced keyword research for: o Destinations o Seasonal travel o International tour packages o Long-tail & transactional keywords

• Analyze competitors in Indian and global travel markets • Identify keyword gaps and growth opportunities

5. Technical SEO Management KRA: Maintain technical health & performance

• Perform technical audits (speed, crawlability, indexing, structure)

• Monitor Core Web Vitals, mobile performance, and site architecture

• Manage sitemap, robots.txt, redirects, canonicalization, and site migrations

• Coordinate with developers to resolve technical SEO issues 6. Content SEO & Collaboration KRA: SEO-driven content growth

• Work closely with content writers to plan SEO-led content strategies • Guide blogs, landing pages, destination content, and travel guides

• Ensure content aligns with ranking goals, search intent, and brand voice

• Plan seasonal and trend-based content for global audiences 7. Analytics, Reporting & Performance Tracking KRA: Measurable SEO outcomes

• Track organic traffic, keyword rankings, leads, conversions, and engagement • Use tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.

• Prepare weekly and monthly SEO performance reports for leadership

• Present insights, growth trends, and improvement plans to management

Required Skills & Experience

• Minimum 5+ years of hands-on SEO experience, with leadership exposure

• Mandatory experience in Travel & Tourism SEO

• Strong understanding of: o On-page, off-page & technical SEO o Destination-based and package-based keywords o International SEO & multi-location targeting

• Expertise in SEO tools (GA, GSC, Ahrefs, SEMrush, etc.)

• Experience working with WordPress or similar CMS

• Strong analytical, strategic, and problem-solving skills Ideal Candidate Profile

• Proven SEO leader with a results-driven mindset

• Deep understanding of travel customer search behavior

• Strong communication & team management skills

• Highly disciplined, data-oriented, and proactive

• Passionate about travel, trends, and digital growth

• It is a Full Time Digital Marketing job for candidates with 4 - 6+ years Experience.