SEO Executive

About the Role:-

We are looking for a result-oriented and data-driven Senior SEO Executive with strong exposure to App Store Optimization (ASO) to drive organic growth across both web and mobile platforms.

This role is ideal for someone who understands the synergy between SEO, ASO, content strategy, and technical optimization, and is eager to scale digital visibility across global markets.

You will work closely with marketing, product, design, and development teams to improve rankings, traffic, conversions, and overall digital performance.

Key Responsibilities:-

SEO (On-Page + Off-Page + Technical)

On-Page SEO

• Perform in-depth keyword research, competitor analysis, and search intent mapping

• Optimize meta tags, headings, URLs, internal linking, and content structure

• Improve page experience, readability, and content alignment with user intent

• Ensure SEO best practices across all web pages, landing pages, and blogs

Off-Page SEO

• Plan and execute white-hat link-building strategies

• Manage outreach, guest posting, and backlink acquisition

• Monitor backlink profiles and remove/disavow toxic links

• Strengthen domain authority and brand credibility

Technical SEO

• Conduct regular technical audits (crawl errors, indexing issues, site speed)

• Work with developers to fix SEO-related issues

• Optimize Core Web Vitals and mobile usability

• Manage XML sitemaps, robots.txt, schema markup, and structured data

App Store Optimization (ASO)

• Conduct keyword research for app titles, descriptions, and metadata

• Optimize App Store & Play Store listings (icons, screenshots, creatives, videos)

• Monitor app rankings, installs, and organic growth metrics

• Execute A/B testing strategies for creatives and metadata

• Perform competitor and market analysis for app growth opportunities

• Track KPIs like downloads, CTR, conversion rates, and retention

• Stay updated with ASO trends, algorithms, and platform updates

Content & Growth Strategy

• Collaborate with content teams to create SEO-optimized content

• Plan and execute content calendars based on keyword strategy

• Optimize landing pages and service pages for conversions

• Implement E-E-A-T and align with Google algorithm updates

• Support both website and app growth strategies holistically

Analytics & Reporting

• Track performance using Google Analytics, Search Console, and ASO tools

• Monitor keyword rankings, traffic, CTR, installs, and conversions

• Prepare weekly and monthly performance reports

• Provide actionable insights and continuous optimization plans

Local & Advanced SEO (Good to Have)

• Optimize and manage Google Business Profile (GBP)

• Handle local SEO and citation building

• Support international SEO and multi-region strategies

Required Skills & Qualifications

• 2–4 years of experience in SEO with exposure to ASO

• Strong understanding of on-page, off-page, and technical SEO

• Working knowledge of App Store Optimization (ASO)

• Hands-on experience with tools like:

  • Google Analytics

  • Google Search Console

  • Ahrefs / SEMrush

  • Screaming Frog

  • ASO tools (AppTweak, Sensor Tower, AppRadar – preferred)

• Strong understanding of keyword intent and content strategy

• Analytical mindset with problem-solving abilities

Preferred Skills

• Experience in IT / SaaS / service-based companies

• Understanding of AI-driven SEO & LLM optimization

• Knowledge of CRO (Conversion Rate Optimization) & UX principles

• Exposure to international SEO or multi-market strategies

What We’re Looking For

• A proactive and growth-driven mindset

• Strong communication and collaboration skills

• Ability to manage multiple projects in a fast-paced environment

• Passion for staying updated with SEO & ASO trends

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.