We are looking for a data-driven and results-oriented SEO Specialist to own our organic search strategy. In this role, you will be responsible for driving organic website traffic, improving search engine rankings, and enhancing overall online visibility. You will analyze performance metrics, conduct in-depth keyword and competitor research, and execute technical, on-page, and off-page optimization strategies to deliver measurable growth across our digital platforms.
Core Responsibilities
Keyword & Competitor Analysis
Conduct continuous keyword discovery, expansion, and prioritization to capture high-intent search traffic.
Identify and close content gaps between our website and key competitors.
On-Page & Content Optimization
Optimize landing pages, blog posts, product pages, meta tags, and headers to improve user experience and crawlability.
Collaborate with editorial and marketing teams to align content creation with core SEO targets.
Technical SEO
Perform regular website audits to identify and fix crawl errors, broken links, sitemap issues, and indexation problems.
Work alongside the development team to improve website speed, mobile responsiveness, and schema markup.
Off-Page SEO & Authority Building
Design and execute clean, ethical link-building strategies to safely improve domain authority.
Manage and monitor backlink profiles using industry standard tools.
Data Tracking & Reporting
Track and report on key organic performance indicators including organic traffic, conversion rates, and bounce rates.
Translate complex analytical data into actionable next-step optimizations for internal stakeholders.