SEO Executive

Marketing Executive – SEO & Digital Campaigns

Job Summary

We are looking for a proactive and result-oriented Marketing Executive to manage and execute SEO activities and digital marketing campaigns. The ideal candidate should have hands-on knowledge of search engine optimization, paid/organic campaigns, content marketing, social media, and digital analytics.

Key Responsibilities

• Plan, execute, and monitor SEO strategies to improve website rankings, organic traffic, and visibility.

• Perform keyword research, competitor analysis, on-page SEO, off-page SEO, and technical SEO activities.

• Manage and optimize digital campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.

• Develop and execute campaigns for lead generation, brand awareness, website traffic, and conversions.

• Monitor campaign performance and prepare regular reports using tools such as Google Analytics, Google Search Console, and advertising platforms.

• Coordinate with content, design, and development teams for SEO and campaign requirements.

• Identify opportunities to improve website content, landing pages, conversion rates, and overall digital performance.

• Manage social media and content promotion activities as required.

• Track competitors, market trends, keywords, and digital marketing developments.

• Maintain campaign budgets and optimize spending based on performance.

• Generate actionable insights from marketing data and recommend improvements.

Required Skills

• Good understanding of SEO and digital marketing fundamentals.

• Hands-on experience with Google Ads and Meta Ads.

• Knowledge of Google Analytics, Google Search Console, Keyword Planner, and SEO tools such as SEMrush/Ahrefs.

• Understanding of keyword research, content optimization, backlinks, technical SEO, and website analytics.

• Good analytical and reporting skills.

• Strong communication and coordination skills.

• Ability to manage multiple campaigns and deadlines.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.

• 0-6 months of experience in SEO and digital marketing is preferred.

• Candidates with relevant hands-on experience and a strong understanding of digital campaigns may also be considered.

Key Performance Areas (KPIs)

• Organic traffic and keyword rankings

• Website leads and conversions

• SEO growth and website visibility

• Digital campaign ROI/ROAS

• Cost per lead/acquisition

• Campaign engagement and traffic

• Overall digital marketing performance

• It is a Full Time Digital Marketing job for candidates with 0 - 6 months of experience.