Develop and implement effective SEO strategies to increase organic traffic and SERP rankings.
Perform in-depth keyword research, on-page optimization, and technical SEO audits.
Optimize website content, meta titles, descriptions, headers, and images according to SEO best practices.
Collaborate with content, web development, and marketing teams for campaign alignment.
Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Stay updated with the latest SEO and digital marketing trends, algorithm updates, and best practices.
Build and manage high-quality backlinks and outreach campaigns.
Generate detailed reports on performance metrics and provide actionable insights.
Lead a small team of SEO executives or interns (if applicable).
Strong understanding of search engine algorithms and ranking factors.
Expertise in SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
Knowledge of HTML, CSS, and CMS platforms like WordPress.
Experience with Google Analytics, Google Search Console, and keyword planning tools.
Excellent communication, analytical, and project management skills.
Bachelor’s degree in Marketing, IT, or related field.
Google Analytics / HubSpot / SEO certification (a plus).
Experience with e-commerce SEO (if applicable).