Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing onpage & off page SEO.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update the client websites.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors. Creating websites and managing them for various clients.