Responsibilities:
• Assist in executing SEO tests, collecting data, and analyzing results to improve organic search performance.
• Track and report website analytics, assisting in monitoring SEO and PPC campaign effectiveness.
• Support the management of campaign expenses, ensuring campaigns stay on budget and helping with cost estimations.
• Help optimize website content and landing pages for search engine marketing.
• Conduct keyword research, discovery, and optimization under supervision.
• Assist in implementing search engine optimization recommendations.
• Research and analyze competitor websites and their advertising strategies.
• Help develop and implement link-building strategies.
• Collaborate with the development team to ensure SEO best practices are implemented in website code.
• Work with editorial and marketing teams to support SEO in content creation and content planning.
• Recommend basic website changes to improve SEO performance for target keywords.
Requirements and Skills:
• Basic understanding of SEO and SEM.
• Familiarity with performance marketing, conversion tracking, and customer acquisition.
• Exposure to website analytics tools (e.g., Google Analytics).
• Knowledge of keyword research and SEO tools (e.g., Ahrefs, SEMrush, or similar).
• Basic understanding of HTML, CSS, and JavaScript.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Eagerness to learn and develop SEO strategies.
• Education: Bachelor's degree in any relevant field (preferred but not mandatory).