Key Responsibilities
On-Page SEO Responsibilities
Perform keyword research using SEO tools.
Optimize website pages, blogs, landing pages, and product pages.
Create SEO-friendly meta titles, descriptions, headers, and URLs.
Improve internal linking structure and website content optimization.
Monitor website indexing, crawl errors, and technical SEO issues.
Coordinate with content writers and developers for SEO implementation.
Optimize images, page speed, and mobile responsiveness.
Conduct competitor analysis and identify ranking opportunities.
Ensure proper use of schema markup and SEO best practices.
Off-Page SEO Responsibilities
Build high-quality backlinks through ethical SEO techniques.
Perform guest posting, directory submissions, social bookmarking, and article submissions.
Manage outreach campaigns for link-building opportunities.
Monitor backlink profile and remove toxic/spam backlinks.
Increase domain authority and improve search engine rankings.
Track off-page SEO performance and prepare reports.
Stay updated with Google algorithm updates and industry trends.
Required Skills
Good understanding of On-Page and Off-Page SEO.
Knowledge of Google Search Console and Google Analytics.
Familiarity with SEO tools like Ahrefs, SEMrush, Moz, Ubersuggest, or Screaming Frog.
Understanding of keyword research and competitor analysis.
Basic knowledge of HTML, WordPress, and technical SEO.
Strong analytical and communication skills.
Ability to work independently and meet deadlines.
Qualifications
Bachelor’s degree in Marketing, IT, Communications, or related field.
SEO certification is a plus.
Proven experience in SEO and digital marketing.