Plan, execute, and manage paid campaigns across Google Search, Display, YouTube, and Shopping.
Conduct thorough keyword research, audience segmentation, and competitive analysis.
Write compelling ad copy, A/B test creatives, and continuously optimize for CTR and conversion rates.
Manage daily budget allocations, bid strategies, and pacing to meet performance goals.
Track, report, and analyze campaign performance using Google Ads, Google Analytics, and other reporting tools.
Collaborate with designers and content teams to ensure landing pages and creatives align with ad messaging.
Stay current on Google Ads features, updates, and best practices.
Identify new opportunities for growth and campaign expansion.
Implement and manage conversion tracking, event tagging, and attribution models.