Senior Social Media Manager

enior Social Media Manager – Roles & Responsibilities

Social Media Strategy & Planning

Develop and execute social media strategies aligned with client goals, brand positioning, and business objectives.

Client Communication & Relationship Management

Act as the primary point of contact for clients, ensuring clear, timely, and professional communication.

Client Retention & Satisfaction

Build long-term client relationships by delivering consistent results, addressing concerns proactively, and exceeding expectations.

Content Strategy & Approval

Oversee content calendars, creatives, captions, and campaigns to ensure brand consistency and quality.

Monthly Performance Reviews with Clients

Conduct monthly review meetings to present performance reports, insights, and strategic recommendations.

Analytics & Reporting

Track KPIs such as reach, engagement, leads, and conversions; prepare detailed monthly and quarterly reports.

Campaign & Account Management

Manage multiple client accounts, campaigns, launches, and promotional activities across platforms.

Team Leadership & Coordination

Lead and guide social media executives, designers, and content teams to ensure timely and high-quality delivery.

Paid Social Media Oversight

Coordinate paid campaigns with performance teams, monitor budgets, and optimize ROI.

Brand Reputation & Community Management

Monitor comments, messages, and brand mentions; handle escalations and online reputation professionally.

Client Requirement Understanding & Upselling

Understand evolving client needs and suggest new ideas, campaigns, or services to add value.

Trend, Competitor & Market Analysis

Stay updated with industry trends, algorithm changes, and competitor activity to keep clients ahead.

Crisis & Issue Management

Handle negative feedback, campaign issues, or urgent client concerns calmly and strategically.

Process Improvement & Documentation

Improve workflows, SOPs, and reporting systems for better efficiency and scalability.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.