Senior Marketing Automation Process Manager

Senior Process Manager Description Key Responsibilities Design, implement, and manage Pardot marketing automation solutions. Create and optimize email campaigns, landing pages, forms, and engagement programs. Manage lead scoring, grading, segmentation, and nurturing strategies. Integrate Pardot with Salesforce CRM and ensure seamless data synchronization. Develop automation rules, completion actions, and dynamic content. Monitor campaign performance and provide insights through reports and dashboards. Collaborate with sales and marketing teams to improve lead generation and conversion. Ensure best practices for email deliverability, compliance, and data hygiene. Troubleshoot technical issues related to Pardot and Salesforce integration. Support campaign execution and marketing operations activities. Required Skills Strong experience with Salesforce Pardot / Marketing Cloud Account Engagement. Good understanding of Salesforce CRM. Experience in email marketing and marketing automation. Knowledge of lead lifecycle management and campaign optimization. Hands-on experience with automation rules, engagement studio, and segmentation. Familiarity with HTML/CSS for email templates is preferred. Strong analytical and problem-solving skills. Excellent communication and stakeholder management skills. Preferred Qualifications Salesforce Pardot Specialist or Consultant Certification preferred. Experience working in B2B marketing environments. Understanding of CRM workflows and integrations. Education Bachelor’s degree in Computer Science, Marketing, Information Technology, or related field.