Senior Manager Digital Marketing

Senior Manager - Digital Marketing Company: Mercer Description: We are seeking a talented individual to join our Digital Marketing team at Mercer, a Marsh business. This role will be based in Mumbai. This is a hybrid role that has a requirement of working at least three days a week in the office. Senior Manager - Digital Marketing We will count on you to: Lead email marketing execution by building, testing, and deploying sophisticated email campaigns, implementing advanced segmentation strategies, and optimizing for maximum engagement and conversion Design and manage marketing automation journeys including complex nurture programs, behavioral triggers, and personalized workflows that guide prospects through the entire buyer journey Drive email performance optimization through rigorous A/B testing, data analysis, and continuous refinement of subject lines, content, design, and send strategies Support integrated digital campaigns by applying your broader digital marketing knowledge to ensure email initiatives align with and amplify other channel activities Manage web content updates for email landing pages, forms, and campaign microsites, ensuring seamless user experience from email to conversion Maintain compliance and quality standards across all email programs, including GDPR, CAN-SPAM, and accessibility requirements while ensuring brand consistency What you need to have: 5 years of digital marketing experience with specialized expertise in email marketing , including hands-on campaign creation and automation platform management Strong technical proficiency in marketing automation platforms (e.g., Microsoft Dynamics 365, Marketo, Salesforce Marketing Cloud) with proven ability to build complex journeys Solid foundation in broader digital marketing including understanding of SEO, SEM, media, and how email integrates with multi-channel campaigns Data-driven mindset with experience analyzing email metrics and translating insights into actionable optimization strategies. What makes you stand out: Email marketing certifications or specialized training demonstrating advanced expertise in deliverability, automation, and optimization HTML/CSS proficiency for email template customization and troubleshooting rendering issues across clients Experience with enterprise-scale email programs managing large databases and complex segmentation strategies Why join our team: We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being. Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person. Experience Level Senior Level