Performance Marketing

NetTech India is looking for a results-driven, data-oriented Performance Marketing professional to plan, execute, monitor, and optimise paid digital marketing campaigns. The role will focus on generating quality leads, improving campaign performance, managing advertising budgets and supporting NetTech India's business and admissions growth through measurable digital marketing activities. The ideal candidate should have practical knowledge of paid advertising platforms, audience targeting, campaign optimisation, analytics and conversion tracking, with the ability to turn campaign data into actionable marketing decisions.
Google Ads / PPC: Search campaigns, keyword research, match types, negative keywords, ad groups, responsive search ads, bidding strategies, budgets, audience targeting, conversion tracking and campaign optimisation. 2. Meta Ads: Facebook & Instagram campaign setup, campaign objectives, audience targeting, custom/lookalike audiences, placements, budgets, lead generation, conversion campaigns, retargeting and optimisation. 3. Lead Generation: Lead-generation strategy, landing-page alignment, lead quality monitoring, CPL optimisation, conversion funnels and coordination with the admissions/sales team. 4. Analytics & Reporting: GA4 fundamentals, campaign attribution, UTM tracking, conversion data, dashboards, performance reports and interpretation of marketing metrics. 5. Conversion Tracking: Google/Meta conversion tracking concepts, pixels, events, UTM parameters and basic troubleshooting of tracking issues. 6. Campaign Optimisation: Budget allocation, bid strategy review, audience optimisation, keyword/search-term analysis, creative testing, retargeting and campaign scaling. 7. Creative & Ad Copy: Ad copywriting, hooks, headlines, CTAs, static/video ad concepts, creative testing and alignment between ads and landing pages.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.