Key Responsibilities
Plan, launch, and manage Google Ads and Meta Ads campaigns.
Generate quality leads for residential and commercial real estate projects.
Optimize campaigns to reduce Cost Per Lead (CPL) and improve Return on Ad Spend (ROAS).
Manage advertising budgets and allocate spending effectively.
Track campaign performance, leads, conversions, and other key metrics.
Create and test ad creatives, copy, and audience targeting strategies.
Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
Coordinate with the sales team to monitor lead quality and conversion rates.
Prepare regular performance reports and suggest improvements.
Stay updated on digital advertising trends and competitor activities.
Required Skills
Hands-on experience with Google Ads and Meta Ads.
Knowledge of lead generation and conversion optimization.
Understanding of CPL, CPC, CTR, CPA, and ROAS.
Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.
Ability to analyze campaign data and optimize performance.
Good communication, analytical, and problem-solving skills.
Real estate marketing experience will be preferred.
LAPTOP IS MANDATORY FOR THE CANDIDATES
Eligibility
Bachelor's degree in Marketing, Business, or a related field preferred.
1-2 years of relevant performance marketing experience.
Candidates with proven lead-generation results will be preferred.