Online Marketing Executive

We are seeking an experienced Linear / Radio Campaign Schedular to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.

Key Responsibilities:

Campaign Management:

End-to-End Campaign Oversight:

Manage the entire lifecycle of linear / radio advertising campaigns, from initial booking to final reconciliation.

Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.

Work closely with sales teams to confirm inventory availability, negotiate placement priorities, and align with client expectations.

Campaign Execution:

Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery.

Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.

Manage make-good or adjustments proactively to meet contractual obligations.

Stakeholder Coordination:

Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details.

Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.

Performance Monitoring:

Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved.

Regularly provide clients and internal teams with performance updates and recommendations for optimization.

Qualifications:

Education:

Bachelors degree in media (TV / Radio), Advertising, Communications, or a related field.

Experience:

3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:

Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar).

Advanced knowledge of Excel and ability to work with data to derive insights.

Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.

Soft Skills:

Strong organizational and multitasking skills, with a high level of attention to detail.

Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.

Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.

• It is a Full Time Digital Marketing job for candidates with 2 - 4 years of experience.