Online Advertising

Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns.

• Set up Sales, Conversion, and Retargeting campaigns.

• Install and manage Meta Pixel and Conversion API.

• Create Custom Audiences and Lookalike Audiences.

• Monitor daily campaign performance.

• Optimize campaigns to improve ROAS and reduce CPA.

• Conduct A/B testing for creatives, copy, and audiences.

• Coordinate with the content manager for ad creatives.

• Prepare weekly and monthly performance reports.

• Manage ad budgets efficiently.

• Stay updated with Meta Ads trends and policy changes.

Skills Required

• 1-3 years of experience with Meta Ads.

• Experience with D2C or e-commerce brands.

• Good understanding of:

  • Meta Ads Manager

  • Meta Pixel

  • Conversion API

  • Events Manager

  • Audience targeting

  • Retargeting

  • ROAS, CPA, CPC, CTR, CPM

• Basic knowledge of WordPress and analytics is a plus.

• Strong analytical and communication skills.

Preferred Experience

• Worked with Shopify or WordPress e-commerce websites.

• Experience running campaigns for FMCG, food, wellness, or lifestyle brands.

• Understanding of customer funnels and conversion optimization.

Key Performance Indicators (KPIs)

• Increase website purchases.

• Achieve target ROAS.

• Reduce Cost per Purchase.

• Improve CTR and Conversion Rate.

• Scale profitable campaigns.

During the Interview, Ask:

• Show me 2-3 Meta ad accounts you've managed.

• What was the highest ROAS you achieved?

• How do you optimize a campaign that isn't converting?

• Explain the difference between ABO and CBO.

• How do you set up a retargeting campaign?

• What metrics do you check daily?

• Have you worked with Meta Pixel and Conversion API?

• It is a Both Digital Marketing job for candidates with 6 months - 3 years of experience.