Marketing Head

Job Title: Head of Marketing (Digital & AI-Driven, On Premise/ Customer touch

points)

Skyjumper Sports & Amusements Pvt Ltd

Role Overview

We are looking for a forward-thinking Head of Marketing who combines creative brand leadership with

deep digital expertise and strong AI adoption capabilities.

A marketing leader who deeply understands and has hands-on experience in building and scaling an

umbrella (branded house) architecture

This role will drive end-to-end marketing strategy, customer acquisition, and brand growth using data,

automation, and emerging technologies.

Key Responsibilities

1. Strategic Leadership

Define and execute the overall marketing vision, strategy, and growth roadmap

Develop and manage a master brand strategy under which multiple sub-brands, formats, or

experiences operate

Ensure consistent brand identity, tone, and positioning across all verticals

Build a consumer-first, data-driven marketing engine

Align marketing goals with business revenue, footfall, and customer lifetime value

2. Digital Marketing Excellence

Lead all digital channels:

Performance marketing (Google, Meta, YouTube, programmatic)

SEO/ASO strategy

Social media growth & engagement

CRM & lifecycle marketing (Email, WhatsApp, push)

Optimize CAC, ROAS, conversion funnels, and retention metrics

3. AI-Driven Marketing Transformation

Implement AI tools for:

Customer segmentation & personalization

Predictive analytics (demand, churn, campaign performance)

Automated campaign optimization

Content generation (ads, creatives, copy)

Leverage tools like:

Generative AI for creative production

AI-based media buying & audience targeting

Build an AI-first marketing stack

4. Brand & Creative Leadership

Develop a strong, differentiated brand identity and different amusement and FEC formats

Lead campaigns for:

Product launches

Seasonal/high-revenue events

Experience-driven storytelling

Ensure consistency across all consumer touchpoints

5. Data & Analytics

Own marketing dashboards & KPIs:

Revenue contribution

Customer acquisition cost (CAC)

Lifetime value (LTV)

Channel performance

Drive decision-making through real-time analytics and insights

6. Growth & Partnerships

Identify growth opportunities:

Influencer marketing

Strategic brand collaborations

Affiliate & partnerships ecosystem

Drive offline-to-online integration (O2O) for footfall businesses

7. Team Leadership

Build and lead a high-performance marketing team

Manage agencies (digital, creative, media, PR)

Foster a culture of innovation, experimentation, and speed

Key Skills & Competencies

Must-Have

Strong expertise in digital performance marketing

Hands-on understanding of AI tools in marketing

Deep knowledge of:

Marketing automation platforms

Data analytics tools (GA4, CRM dashboards)

Proven track record of scaling revenue through digital channels

Good-to-Have

Experience in entertainment, retail, QSR, or consumer businesses

Exposure to omnichannel marketing (online + offline integration)

Familiarity with MarTech & AI ecosystems

Experience & Qualification

7–10 years in marketing, with at least 3 years in a leadership role

MBA in Marketing / Digital Marketing preferred

Experience in high-growth or multi-location businesses is a plus

KPIs / Success Metrics

Revenue growth & marketing contribution %

Customer acquisition & retention rates

ROAS & campaign efficiency

Brand awareness & engagement metrics

AI adoption impact (cost reduction / efficiency gain)

Why This Role is Exciting

Opportunity to build a future-ready and evolving formats for sports and amusement Industry, AI-

powered marketing engine

High ownership and visibility with leadership

Chance to shape a scalable consumer brand in multi formats

Reporting

Will directly reports to CEO

Base Location

Gurgaon-Delhi NCR Office

• It is a Full Time Digital Marketing job for candidates with 6+ years of experience.