Role: Email Marketing
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Key Responsibilities
Campaign Creation: Plan, design, and send promotional emails, newsletters, welcome series, and automated drip sequences.
List Management: Build, clean, and segment contact databases to ensure high deliverability and adherence to privacy laws like GDPR and CAN-SPAM.
Testing and Optimization: Run A/B tests on subject lines, layouts, and calls to action (CTAs) to boost open and click-through rates.
Analytics and Reporting: Track key performance indicators (KPIs) like conversion rates, bounce rates, and overall return on investment (ROI).
Essential Skills
Technical Proficiency: Experience with email marketing platforms like Mailchimp, HubSpot, or Klaviyo.
Copywriting: Strong writing skills to craft compelling subject lines and persuasive body copy.
Data Analysis: Ability to interpret metrics and translate numbers into actionable marketing strategies.
Basic Coding: