E commerce marketing executive

We are seeking a data-driven Performance Marketing Executive to manage and scale paid advertising across quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. The role focuses on improving ROAS, optimizing ad spend, and driving profitable revenue growth.

Key Responsibilities

• Plan, execute, and optimize ad campaigns on quick commerce platforms

• Monitor daily performance metrics: ROAS, ACOS, CTR, CPC, conversion rate

• Allocate and adjust budgets to maximize profitability

• Identify and scale high-performing SKUs (“hero products”)

• Pause or optimize underperforming campaigns

• Work closely with operations team to align ads with inventory availability

• Conduct keyword and placement bidding optimization

• Prepare weekly performance reports with actionable insights

• Improve product listings to enhance organic ranking and conversion

Required Skills & Experience

• 1–3 years of experience in marketplace or quick commerce advertising

• Strong understanding of performance marketing metrics

• Proficiency in Excel / Google Sheets

• Experience managing FMCG or D2C brand campaigns preferred

• Analytical mindset with strong decision-making ability

Performance Expectations

• Maintain or improve target ROAS

• Reduce ACOS while increasing revenue

• Scale profitable campaigns sustainably

• Drive consistent month-on-month growth

Compensation

• Performance-based incentives linked to revenue and ROAS targets

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.