Digital marketing manager

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram).

• Perform keyword research, ad copy creation, and A/B testing to improve campaign performance.

• Monitor budgets, bidding strategies, and key performance metrics to maximize ROI.

• Analyze campaign data and prepare performance reports with actionable insights.

• Identify trends and opportunities to improve CTR, conversions, and overall campaign effectiveness.

• Collaborate with internal teams to align PPC strategies with marketing and business objectives.

• Stay updated on the latest PPC trends, tools, and platform updates.

Required Skills & Qualifications

• 2–3 years of hands-on experience as a PPC Analyst / Paid Ads Specialist.

• Strong expertise in Google Ads, Meta Ads Manager, PPC tools, and analytics platforms.

• Sound knowledge of conversion tracking, audience targeting, remarketing, and bid strategies.

• Strong analytical, problem-solving, and communication skills.

• Ability to manage multiple campaigns efficiently and meet deadlines.

• Preferred Qualifications

• Google Ads / Meta Ads certifications will be an added advantage.

• Prior experience in a digital marketing agency is a plus.

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.