Digital marketing manager

# JOB DESCRIPTION

## Digital Marketing Manager

Company: Warehousing Express Logistics Pvt. Ltd. (WELPL)

Location: Sector 48, Gurgaon, Haryana

CTC: ₹40,000–₹45,000 per month

Working Days: 6 Days a Week

Working Hours: 9:00 AM – 6:00 PM

Joining: Immediate Joiners Preferred

### About the Company

Warehousing Express Logistics Pvt. Ltd. (WELPL) is a growing PAN-India logistics and warehousing organisation providing warehousing, transportation, supply chain management, manpower solutions and technology-enabled logistics services across multiple locations in India.

### Job Purpose

We are seeking a result-oriented Digital Marketing Manager to develop, implement and manage comprehensive digital marketing strategies that strengthen brand visibility, generate qualified business leads, improve website performance and drive measurable revenue growth across digital channels.

### Key Roles & Responsibilities

1. Digital Marketing Strategy & Management

- Develop and execute integrated digital marketing strategies aligned with business objectives and sales targets.

- Plan, manage and optimise digital campaigns across Google Ads, Meta Ads, LinkedIn and other relevant platforms.

- Manage digital marketing budgets, campaign performance and return on marketing investment.

2. SEO & Website Optimisation

- Conduct comprehensive technical, on-page and off-page SEO audits to improve organic rankings and website visibility.

- Perform keyword research, competitor analysis, content optimisation and strategic link building.

- Improve website speed, Core Web Vitals, mobile usability, indexing, crawlability and overall user experience.

- Manage website content, landing pages, metadata, internal linking and schema implementation.

3. Performance Marketing & Lead Generation

- Plan, execute and optimise PPC, paid search, paid social and remarketing campaigns.

- Generate qualified B2B leads for warehousing, 3PL, transportation and logistics services.

- Develop effective landing pages, lead-generation funnels and conversion optimisation strategies.

- Monitor CTR, CPC, conversion rate, CPL, CPA, ROAS and lead-to-customer conversion rates.

4. Analytics, Tracking & Reporting

- Implement and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console and conversion tracking.

- Configure event tracking, UTM parameters, pixels and campaign attribution.

- Prepare regular performance dashboards and reports using Looker Studio or similar tools.

- Analyse campaign data and recommend actionable improvements to maximise lead quality and marketing ROI.

5. Content & Social Media Marketing

- Develop content strategies for website pages, blogs, case studies, LinkedIn and other relevant social platforms.

- Coordinate with designers, content writers and internal sales teams to produce engaging marketing creatives and campaigns.

- Strengthen brand positioning, audience engagement and digital reputation.

6. CRO, Testing & Continuous Improvement

- Conduct A/B testing of advertisements, landing pages, headlines, forms and calls to action.

- Identify conversion bottlenecks and implement data-driven improvements.

- Monitor search engine algorithm updates, digital marketing trends and competitor activities.

- Maintain ethical SEO practices and ensure compliance with advertising platform policies.

7. Team Coordination & Business Reporting

- Coordinate with sales, business development, IT and management teams to align marketing activities with revenue objectives.

- Establish measurable KPIs, campaign targets and reporting processes.

- Provide regular updates on lead generation, campaign expenditure, pipeline contribution and overall marketing performance.

### Required Skills & Qualifications

- Graduate in Marketing, Business Administration, Digital Marketing or a related discipline.

- Minimum 3–6 years of relevant experience in digital marketing, SEO and performance marketing.

- Hands-on experience with Google Ads, Meta Ads, GA4, Google Tag Manager and Google Search Console.

- Strong understanding of technical SEO, keyword research, PPC, conversion tracking and landing page optimisation.

- Proficiency in Looker Studio, Excel and marketing analytics.

- Experience in B2B lead generation; logistics, warehousing, supply chain or other service-based industries will be preferred.

- Strong analytical, communication, campaign management and problem-solving skills.

- Ability to manage budgets, meet lead-generation targets and demonstrate measurable business results.

### Key Performance Indicators (KPIs)

- Qualified leads generated and cost per qualified lead.

- Organic traffic growth and keyword ranking improvements.

- Paid campaign conversion rate, CPL, CPA and ROAS.

- Website traffic, engagement and landing page conversion rates.

- Lead quality and contribution to the sales pipeline.

- Campaign execution timelines, reporting accuracy and budget efficiency.

### Compensation & Employment Terms

- CTC: ₹40,000–₹45,000 per month, depending on experience, current/previous salary, demonstrated achievements and interview performance.

- Location: Work from Office, Sector 48, Gurgaon.

- Working Schedule: 9:00 AM to 6:00 PM, six days a week.

- Joining Preference: Immediate joiners or candidates with a short notice period.

Interested candidates may share their updated CV, current CTC, expected CTC and notice period with the HR team.

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.