Develop and execute performance-driven digital campaigns across platforms
(Google Ads, Meta, LinkedIn, etc).
Drive traffic, engagement, and conversion through SEO, SEM, and content-led
strategies.
Strategically identify and tap into new business opportunities through digital
outreach and targeted marketing funnels.
Collaborate with internal teams to craft impactful proposals, pitch decks, and
marketing collateral for prospective clients.
Maintain and optimize the marketing funnel to ensure a steady flow of qualified
prospects and increased ROI.
Enhance brand visibility and credibility across digital touchpoints to attract
decision-makers and potential partners.
Analyze campaign metrics, customer behavior, and sales data to refine
marketing strategies and improve conversion rates.
Prepare insightful reports and dashboards using analytics tools (Google
Analytics, Search Console, CRM, etc).
Coordinate with content and design teams to deliver high-impact creatives and
brand storytelling assets.
Stay current with industry trends and competitor strategies to ensure we remain
ahead of the curve.
Requirements:
3–4 years of hands-on experience in digital marketing and social media
management.
Solid understanding of content strategy, platform algorithms, and marketing
funnels.
Excellent copywriting, planning, and communication skills.
Familiarity with tools like Canva, Meta Business Suite, Buffer/Hootsuite, and
Google Analytics.
Strong multitasking and time management capabilities.
Bachelor’s degree in Marketing, Communications, or a related field