Digital marketing manager

Digital Marketing Manager – Growth & Revenue (EdTech)

Location: Jaipur

Experience: 2–6 Years

CTC: 3 - 7LPA

Industry: EdTech / Skill-Based Programs

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About the Role

We are hiring a performance-driven Growth Marketer who can scale revenue, not just run ads.

If you think in terms of ROAS, CPA, Conversion Rate, and Revenue, this role is for you.

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Your Mission (First 90 Days)

• Build a predictable revenue engine

• Achieve minimum 2x–3x ROAS

• Improve landing page conversion to 15–25%

• Increase closing rate to 3%+

• Drive measurable revenue growth

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Key Responsibilities

Performance Marketing & Scaling

• Scale Meta & Google Ads profitably

• Reduce CPA while maintaining lead quality

• Build aggressive retargeting funnels

• A/B test creatives & landing pages weekly

Funnel & Conversion Optimization

• Build full funnel (Ad → Landing → WhatsApp/Webinar → Sales)

• Optimize landing pages for higher conversion

• Work closely with sales to improve closing %

Social Media Growth

• Own Instagram, YouTube & LinkedIn growth

• Achieve 5–10% monthly organic growth

• Turn content into leads via funnel strategy

Analytics & Reporting

• Weekly dashboards tracking CPL, CPA, ROAS & Revenue

• Identify funnel drop-offs & optimize immediately

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Required Skills

• Strong expertise in Meta & Google Ads

• Proven experience in scaling campaigns

• Deep understanding of funnels & automation

• Data-driven mindset

• Ownership attitude

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Mandatory Requirement

Candidates must share:

• Campaign performance proof (ROAS screenshots)

• Funnel case studies

• Revenue growth examples

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.