Digital marketing manager

DIGITAL MARKETING MANAGER / SOCIAL MEDIA MARKETING MANAGER

Company: TECHRSV PRIVATE LIMITED
Department: Marketing
Position: Digital Marketing Manager / Social Media Marketing Manager
Salary: ₹15,000 – ₹40,000 per month
Employment Type: Full-Time
Work Mode: Work From Office (WFO)
Location: TECHRSV Office

About the Role

TECHRSV PRIVATE LIMITED is looking for a creative, strategic, and results-driven Digital Marketing Manager / Social Media Marketing Manager to lead and execute the company's digital marketing initiatives, strengthen brand positioning, improve online visibility, and generate quality business leads.

The ideal candidate should have practical experience in digital marketing strategy, social media management, SEO, content planning, campaign execution, and performance analysis. The candidate will be responsible for planning marketing activities, managing digital platforms, coordinating content creation, analyzing campaign performance, and aligning marketing efforts with the company's business and revenue objectives.

We are looking for someone who can take ownership of marketing activities, develop growth strategies, and deliver measurable results rather than simply manage social media accounts.

Key Responsibilities

1. Digital Marketing Strategy & Management

• Develop and implement digital marketing strategies aligned with company growth objectives.

• Plan monthly marketing campaigns, promotional activities, and brand-building initiatives.

• Manage the company's digital presence across relevant online platforms.

• Identify opportunities to improve brand awareness, website traffic, customer acquisition, and lead generation.

• Establish marketing goals, track performance, and continuously improve campaign effectiveness.

• Coordinate with management and sales teams to align marketing strategies with business targets.

2. Social Media Management & Growth

• Manage TECHRSV's LinkedIn, Instagram, Facebook, and other relevant social media platforms.

• Develop and execute platform-specific social media growth strategies.

• Create and manage monthly content calendars for posts, reels, carousels, stories, and other formats.

• Plan engaging content, including industry insights, educational posts, company updates, service promotions, and brand-building campaigns.

• Improve organic reach, audience engagement, follower quality, and brand visibility.

• Research trending topics, relevant hashtags, competitor activities, and industry developments.

• Maintain consistent brand identity, messaging, and content quality across platforms.

• Track social media performance and implement strategies based on audience insights.

3. SEO & Website Growth

• Plan and execute SEO strategies to improve organic search visibility.

• Conduct keyword research, competitor analysis, and website content audits.

• Manage on-page SEO, content optimization, internal linking, and basic technical SEO coordination.

• Identify opportunities to improve website rankings, organic traffic, and conversion rates.

• Monitor website performance through Google Analytics, Google Search Console, and relevant SEO tools.

• Coordinate blog publishing, landing page optimization, and search-focused content planning.

4. Content Strategy & Brand Positioning

• Develop content strategies for company services, technology solutions, and target audiences.

• Guide the creation of social media creatives, marketing copy, blogs, promotional content, and campaign materials.

• Write or review captions, hooks, headlines, calls to action, and campaign messaging.

• Maintain a consistent brand voice across digital platforms.

• Develop B2B-focused content that builds trust, communicates expertise, and attracts potential clients.

• Explore new content formats and distribution strategies to improve reach and engagement.

5. Paid Advertising & Lead Generation

• Plan, execute, and optimize Google Ads and Meta Ads campaigns, where applicable.

• Develop targeted campaigns to generate relevant inquiries and business leads.

• Monitor campaign budgets, cost per lead, conversion rates, and return on advertising spend.

• Coordinate with the sales team to assess lead quality and improve marketing-generated conversions.

• Identify opportunities for remarketing, audience targeting, and landing page optimization.

• Recommend improvements based on campaign data and business requirements.

6. Team Coordination & Execution

• Plan and allocate marketing activities according to business priorities.

• Coordinate with graphic designers, content creators, interns, and other team members, where applicable.

• Set clear deadlines and quality standards for marketing deliverables.

• Review marketing content and campaigns before publication.

• Take ownership of campaign execution, consistency, and timely completion.

• Work closely with management to develop new marketing initiatives and growth opportunities.

7. Analytics, Reporting & Performance Monitoring

• Track website traffic, social media growth, engagement, lead generation, and campaign performance.

• Prepare weekly and monthly marketing performance reports.

• Monitor key performance indicators and identify areas requiring improvement.

• Analyze competitor strategies, market trends, and audience behavior.

• Present actionable recommendations based on marketing data.

• Maintain records of marketing activities, campaign results, and growth initiatives.

Required Skills & Qualifications

• Strong understanding of digital marketing strategy and execution.

• Practical experience managing social media platforms for a business or brand.

• Knowledge of SEO, keyword research, and website optimization.

• Experience with content planning, social media calendars, and campaign management.

• Understanding of Google Ads, Meta Ads, audience targeting, and lead generation.

• Familiarity with Google Analytics, Google Search Console, Canva, and relevant marketing tools.

• Strong content writing, communication, research, and analytical skills.

• Ability to interpret performance data and make informed marketing decisions.

• Good organizational skills, time management, and attention to detail.

• Ability to manage multiple campaigns and take independent ownership of responsibilities.

• A strategic mindset with a focus on measurable business outcomes.

Preferred Candidates

Candidates with experience in the following areas will be preferred:

• Digital Marketing Strategy and Management

• Social Media Marketing and Organic Growth

• LinkedIn Marketing and B2B Brand Building

• SEO and Organic Website Growth

• Content Marketing and Brand Positioning

• Google Ads and Meta Ads

• Lead Generation and Performance Marketing

• Marketing Analytics and Campaign Optimization

• Team Coordination and Marketing Project Management

Candidates with 2–5 years of relevant experience are preferred. Strong candidates with 1–2 years of experience and proven results may also be considered.

Candidates applying for a managerial position should demonstrate the ability to independently plan, execute, monitor, and improve marketing activities.

What You Will Work On

• Building and executing TECHRSV's digital marketing strategy.

• Growing company visibility across LinkedIn, Instagram, Facebook, and other relevant platforms.

• Developing a consistent social media and content marketing system.

• Improving organic search visibility and website traffic.

• Generating quality B2B leads through digital channels.

• Planning and optimizing paid marketing campaigns.

• Strengthening brand positioning in the technology and digital solutions market.

• Monitoring marketing performance and presenting actionable growth strategies.

• Coordinating marketing execution and improving team productivity.

Salary & Benefits

• Monthly Salary: ₹15,000 – ₹40,000, depending on skills, experience, demonstrated results, and responsibilities.

• Full-time, work-from-office opportunity.

• Opportunity to take ownership of real business marketing campaigns.

• Exposure to B2B marketing, technology services, and digital business growth.

• Opportunity to develop and implement marketing strategies with management.

• Professional growth based on performance, contribution, and leadership ability.

Performance Evaluation

Performance will be evaluated based on:

• Achievement of agreed marketing objectives and monthly plans.

• Social media growth, audience quality, reach, and engagement.

• Consistency and quality of published content.

• SEO progress and organic website growth.

• Quality and quantity of marketing-generated leads.

• Paid campaign performance, where applicable.

• Brand visibility and consistency across digital platforms.

• Quality of marketing analysis and reporting.

• Timely execution, ownership, and coordination.

• Ability to identify opportunities and implement effective improvements.

• Overall contribution to company growth and business objectives.

How to Apply

Interested candidates may share their updated resume along with relevant work samples, portfolio links, social media accounts managed, websites optimized, campaign reports, or examples of measurable marketing results.

Candidates with experience growing business accounts, generating qualified leads, improving website rankings, or managing end-to-end digital marketing campaigns are especially encouraged to apply.

Important: Applicants should clearly mention their relevant experience, key marketing skills, previous responsibilities, and measurable achievements in their application.

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.