Job Title: Meta Ads & Google Ads Specialist
Location: Jaipur, Rajasthan
Department: Digital Marketing
Experience Required: 2–3 years
Job Type: Full-time
We are seeking a results-driven Performance Marketing Specialist with hands-on experience in managing Meta (Facebook & Instagram) Ads and Google Ads campaigns. The ideal candidate should have a strong analytical mindset, proven expertise in ROI-driven ad management, and a deep understanding of the digital advertising landscape.
Plan, create, and optimize campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping)
Conduct keyword research, A/B testing, audience targeting, and bid optimization to maximize campaign performance
Monitor daily performance metrics and prepare weekly/monthly reports with actionable insights
Work closely with the creative and content teams to ensure ad creatives align with campaign objectives
Optimize campaigns for key performance indicators (KPIs) such as ROAS, CTR, CPC, and conversion rate
Implement tracking (Meta Pixel, Google Tag Manager, Conversion API) and ensure accurate attribution
Stay updated with platform algorithm changes, industry trends, and best practices
Analyze competitor advertising strategies and market trends
Bachelor's degree in Marketing, Communications, or a related field
2–3 years of hands-on experience in managing Google Ads and Meta Ads campaigns
Certification in Google Ads and/or Meta Blueprint is a plus
Strong analytical and data interpretation skills
Experience with Google Analytics (GA4), Google Tag Manager, and Meta Events Manager
Excellent verbal and written communication skills
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously
Experience with eCommerce or lead generation campaigns
Knowledge of retargeting, lookalike audiences, custom conversions
Competitive salary
A dynamic work environment in a growing digital-first company
Opportunity to work with national and international clients
Learning and development support