Digital marketing manager

Digital Marketing Expert

Job Overview

We are looking for an experienced Digital Marketing Expert who can independently handle and manage end-to-end marketing activities for the organization. The ideal candidate should have a strong understanding of digital marketing, branding, lead generation, customer acquisition, content strategy, paid advertising, analytics, and overall business growth.

Key Responsibilities

- Develop and execute end-to-end marketing strategies aligned with business goals.

- Manage the complete digital presence of the brand across Instagram, Facebook, LinkedIn, YouTube, Google, and other relevant platforms.

- Plan and execute social media, content, SEO, email, performance marketing, and lead-generation campaigns.

- Develop content strategies and coordinate the creation of reels, posts, campaigns, blogs, creatives, and promotional content.

- Plan, launch, monitor, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms.

- Develop effective lead-generation and customer-acquisition strategies.

- Conduct market research, competitor analysis, audience research, and trend analysis.

- Build and manage marketing funnels from awareness to lead generation and conversion.

- Track and analyze marketing performance, ROI, conversion rates, engagement, traffic, and other key KPIs.

- Use data and analytics to identify what is working and continuously optimize campaigns.

- Develop and maintain the brand's marketing calendar and campaign plans.

- Work closely with the sales and operations teams to improve lead conversion and customer retention.

- Identify new marketing channels, partnerships, and growth opportunities.

- Manage and coordinate with designers, content creators, freelancers, agencies, or other marketing professionals when required.

- Develop strategies for brand positioning, customer engagement, retention, and long-term growth.

- Stay updated with the latest digital marketing trends, AI tools, algorithms, platforms, and industry best practices.

- Prepare regular marketing reports and provide actionable recommendations to management.

Required Skills & Experience

- 2+ years of hands-on experience in digital marketing preferred.

- Strong expertise across social media marketing, performance marketing, SEO, content marketing, lead generation, email marketing, and analytics.

- Proven experience in planning and executing complete marketing campaigns.

- Strong understanding of Meta Ads and Google Ads.

- Ability to create and execute marketing strategies independently.

- Strong analytical and problem-solving skills.

- Excellent communication and copywriting skills.

- Strong understanding of customer psychology and marketing funnels.

- Ability to manage multiple campaigns and priorities simultaneously.

- Experience with tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, and other marketing/AI tools is preferred.

- Laptop and stable internet connection are mandatory.

Ideal Candidate

We are looking for someone who doesn't need to be told what to market, where to market, or how to market.

The ideal candidate should be capable of taking ownership of the organization's marketing function—from strategy and content to advertising, lead generation, analytics, optimization, and growth—and should be able to make data-driven decisions that produce measurable results.

• It is a Part Time Digital Marketing job for candidates with 3 - 6 years of experience.