Digital marketing manager

Company: SafeHands
Location: Mumbai, Maharashtra (On-site / Hybrid)
Employment Type: Full-time
Experience: 2–4 years
Reports to: Founder / Operations Head

About SafeHands

SafeHands is a Mumbai-based home maid service company operating in the premium service segment. We are building a subscription-based platform that delivers trusted, trained, and background-verified domestic help to households with a focus on quality, reliability, and operational excellence. Our model leverages wave scheduling, CRM-driven service booking, and standardized SOPs to ensure a consistent, premium experience for every customer.

We are now scaling our customer acquisition engine and are looking for a Digital & Performance Marketing Specialist who can own our paid acquisition funnel end-to-end — from first impression to first subscription booking.
Role Overview -

You will be the primary owner of SafeHands' digital customer acquisition across paid search, social, and organic channels. This is a high-ownership, high-impact role where you will be directly accountable for driving qualified leads, reducing customer acquisition cost (CAC), and scaling subscription conversions in Mumbai's premium home services market.
You will work closely with the founder and operations team to align marketing campaigns with service capacity, subscription pricing tiers, and wave scheduling availability.

Key Responsibilities

Paid Acquisition & Campaign Management

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, PMax, Display) and Meta Ads (Facebook & Instagram) — with a relentless focus on driving high-intent leads that convert to subscription bookings.
  Manage lead generation and conversion campaigns targeting premium residential segments in Mumbai (South Mumbai, Bandra–Juhu, Powai, Thane, Navi Mumbai).

• Build and refine audience targeting using geographic, demographic, and behavioural signals; leverage first-party CRM lists for retargeting and lookalike audiences.

• Run structured A/B tests on ad creatives, copy, offers, CTAs, and landing page variants — kill what doesn't convert fast.
  Funnel & Conversion Optimization

  • Own the lead-to-subscription funnel: ad click → landing page → lead capture → sales call → subscription activation.

  • Partner with the founder to identify and fix conversion bottlenecks; brief and test landing page variants to improve post-click conversion rates.bebee

  • Develop lead nurturing flows (WhatsApp, email, SMS) in coordination with the CRM system to re-engage drop-offs and drive subscription activation.

    Budget & Efficiency Management

    • Set and manage CAC targets by channel and campaign; build spend pacing models to maximize new subscription volume within efficiency guardrails.bebee

    • Monitor daily spends and ensure campaigns remain aligned with subscription revenue and contribution margin goals.

    • Track and optimize key metrics: CPL (Cost Per Lead), CAC, lead-to-booking rate, subscription activation rate, ROAS, and customer LTV.eicta.iitk+1

    Organic Digital & Brand Presence

    • Manage and grow SafeHands' social media presence (Instagram, Facebook, Google Business Profile) with a premium, trust-focused content strategy.

    • Execute basic SEO initiatives — local SEO for Mumbai, Google My Business optimization, and content that builds trust and discoverability for "maid service," "domestic help agency," and related search terms.educationalexcellence

    • Coordinate content creation (reels, testimonials, service highlight videos) in line with the founder's content production capabilities.

    Analytics, Attribution & Reporting

    • Set up and maintain campaign tracking using UTMs, pixels, Google Analytics (GA4), and CRM-based attribution to ensure clean lead source mapping.indeed

    • Maintain weekly performance dashboards covering CPL, CAC, channel mix, lead quality, and subscription conversion rates.

    • Build forward-looking acquisition forecasts tied to spend scenarios and service capacity (wave scheduling slots).bebee

    Market Research & Competitive Intelligence

    • Monitor competitor activity in Mumbai's home services and domestic help space; track their ad creatives, offers, and positioning.

    • Identify emerging channels, automation tools, and AI-driven marketing solutions to improve efficiency.indeed

    • Stay updated on platform algorithm changes, new ad formats, and performance marketing best practices relevant to the Indian market.
      Technical Skills

      • Deep hands-on expertise in Google Ads (Search, PMax, Display) and Meta Ads Manager (conversion campaigns, lead generation, dynamic ads).bebee

      • Proficiency in Google Analytics (GA4), Google Tag Manager, Google Looker Studio, and CRM platforms (HubSpot, Zoho, or similar).

      • Strong command of bottom-funnel metrics: CAC, CPL, ROAS, conversion rate, lead-to-booking rate, and payback period.educationalexcellence+1

      • Working knowledge of SEO fundamentals, local SEO, and Google Business Profile management.educationalexcellence

      • Familiarity with WhatsApp Business API, email/SMS automation tools, and basic landing page builders (Unbounce, Webflow, or WordPress).
        

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.