Key Responsibilities
Develop and implement digital marketing strategies:
Plan and execute campaigns across various channels, including social media, SEO, email, and content marketing.
Manage social media campaigns:
Create engaging content, track performance, and optimize strategies to increase engagement and reach.
Analyze campaign performance:
Monitor key metrics, identify trends, and make data-driven decisions to improve campaign effectiveness.
Optimize for SEO:
Implement strategies to improve website rankings and organic traffic from search engines.
Manage email marketing:
Create and send targeted email campaigns to nurture leads and drive conversions.
Create content:
Develop engaging and informative content for various digital channels, including blog posts, social media updates, and email newsletters.
Collaborate with other teams:
Work with sales, product, and other departments to align marketing efforts with business goals.
Stay up-to-date with industry trends:
Monitor emerging technologies and marketing strategies to stay ahead of the curve.
Analyze performance:
Track and analyze key metrics, including website traffic, social media engagement, email open rates, and conversion rates.
Optimize campaigns:
Make changes to marketing strategies based on performance data and insights to improve results.
Develop and monitor campaign budgets
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Identify new marketing opportunities:
Research and identify new channels and strategies to expand reach and impact.
Build brand awareness:
Develop and implement strategies to increase brand recognition and improve customer perception.
Drive website traffic and conversions:
Implement SEO, PPC, and other strategies to drive traffic to the website and convert visitors into customers.
Skills and Qualifications
Bachelor's degree in marketing, advertising, communications, or a related field
Required min 4-9 years of experience
Experience in digital marketing, or a related field
Proficiency in photo and video editing software
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics
In-depth knowledge of various social media platforms and best practices
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills