Digital marketing manager

Job description

Job Summary:

We are looking for a Digital Marketing Executive, who is responsible for planning, implementing and managing digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads for the company.

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies that align with the company's business objectives.

Set measurable goals for each campaign to assess performance and impact on growth.

Plan and manage digital marketing campaigns, including pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and SEO/SEM strategies.

Oversee the budget allocation for digital marketing activities and optimize spend based on performance metrics.

Collaborate with content creators and designers to develop high-quality content, including blogs, videos, info graphics, and social media posts.

Manage the company's website content to ensure it is optimized for search engines and user experience.

Improve website traffic through search engine optimization (SEO) techniques, including keyword optimization, link building, and content strategy.

Manage search engine marketing (SEM) campaigns, including Meta Ads, Google Ads, to drive paid traffic to the website.

Develop and implement social media strategies to enhance brand visibility and engage with the target audience.

Monitor social media trends, track performance metrics, and report on the effectiveness of social media campaigns.

Track and analyze website traffic, campaign performance, and digital marketing metrics using tools like Google Analytics, social media insights, and other analytics platforms.

Prepare regular reports for management, providing insights into the effectiveness of digital marketing initiatives and recommendations for improvements.

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.

Stay updated with industry trends, digital marketing best practices, and emerging technologies.

Conduct competitor analysis to identify opportunities for growth and improvement.

Qualifications and Skills:

Bachelors degree in Marketing, Business Administration, Communications, or a related field. A masters degree is a plus.

Minimum 5 years of experience in digital marketing or a similar role, with a proven track record of managing successful campaigns.

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).

Strong understanding of current digital marketing trends, best practices, and techniques.

Strong interpersonal skills and communication skills.

Candidates from Real Estate background is most preferable.

• It is a Full Time Digital Marketing job for candidates with 3 - 5 years of experience.