Develop and implement end-to-end digital marketing strategies to promote residential and commercial properties.
Plan and manage campaigns across channels such as Google Ads, Facebook/Instagram Ads, LinkedIn, SEO, and email marketing.
Drive lead generation and conversion, optimizing CPL (Cost Per Lead) and ROI.
Manage the company website, ensuring SEO best practices, mobile responsiveness, and regular content updates (blogs, property listings, landing pages).
Oversee social media strategy, content calendars, engagement, and growth on platforms like Instagram, Facebook, YouTube, and LinkedIn.
Coordinate with sales teams to align marketing activities with property launches, site visits, and lead nurturing efforts.
Analyze and report on campaign performance, website traffic, and key KPIs using tools like Google Analytics, Meta Business Suite, SEMrush, etc.
Stay up to date with real estate market trends, competitor activity, and digital innovations.
Manage digital marketing budgets, vendor relationships, and agency coordination if applicable.
Utilize CRM tools to manage leads and automation (e.g., HubSpot, Salesforce, Zoho).