Digital marketing manager

A Digital Marketing Manager develops, implements, and manages comprehensive online strategies to drive brand awareness, website traffic, and lead generation. Key responsibilities include managing SEO/SEM, social media, email campaigns, and paid advertising, while analyzing performance metrics (ROI, KPIs) to optimize results.

Key Responsibilities

• Strategy & Execution: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Campaign Optimization: Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).

• Content & Social Media:

  Manage and create engaging content for social media platforms (LinkedIn, Facebook, Twitter, Instagram)

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• Analytics & Reporting: Utilize tools like Google Analytics to evaluate end-to-end customer experience and identify trends.

• Budget Management: Brainstorm new and creative growth strategies while managing the digital marketing budget.

• Technical Skills: Maintain website content and implement best practices for SEO and user experience.

Requirements

• Experience: 5+ years in a digital marketing or advertising role.

• Skills: Strong knowledge of Google Ads, Social Media marketing, and Content Management Systems (e.g., WordPress).

• Analytics: Expert in website analytics tools (e.g., Google Analytics, HubSpot).

• Soft Skills: Highly creative with experience in identifying target audiences and devising digital campaigns.

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.