Digital marketing manager

A Digital Marketing Manager develops, executes, and oversees online campaigns across channels like SEO, SEM, social media, and email to boost brand awareness, generate leads, and drive sales, analyzing performance metrics (KPIs, ROI) to optimize strategies, manage teams/budgets, and ensure consistent brand messaging to achieve business goals.  

Key Responsibilities:

• Strategy & Planning:

  Develop comprehensive digital marketing strategies, create content calendars, and plan campaigns across various platforms (website, social, email, ads). 

• Campaign Management:

  Oversee execution of SEO, SEM (PPC), social media marketing, email marketing, and content marketing initiatives. 

• Team Leadership:

  Manage internal teams (writers, designers) or external agencies, coordinating efforts and allocating budgets. 

• Performance Analysis:

  Monitor website traffic (analytics tools), track KPIs, analyze campaign ROI, and report on results. 

• Content & UX:

  Collaborate on website content, landing page creation, and user experience optimization. 

• Trend Monitoring:

  Identify new digital trends, tools, and marketing techniques to keep strategies fresh. 

• Brand Consistency:

  Maintain unified brand messaging across all digital channels. 

Core Skills Needed:

• Strategic thinking & creativity.

• Strong data analysis & reporting.

• Leadership & project management.

• Expertise in SEO, SEM, Social Media, Email.

• Excellent communication & interpersonal skills. 

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.