Digital marketing manager

Senior Marketing Specialist (Construction Industry)

Location: Bangalore (Ullal)

Job Type: Full-time | On-site

About the Role

We are seeking an experienced and dynamic Senior Marketing Specialist with 5–6 years of proven experience in the construction/real estate industry. The candidate will be responsible for planning and executing strategic marketing initiatives that strengthen our brand, generate qualified leads, and support sales growth. This role requires a deep understanding of the construction sector, market trends, and customer behavior.

Key Responsibilities

• Develop and implement end-to-end marketing strategies for construction projects (residential, commercial, layouts, etc.).

• Create and manage digital marketing campaigns (Google Ads, Meta Ads, SEO, SEM, and email marketing) tailored to the real estate audience.

• Design offline marketing strategies including site branding, brochures, hoardings, events, and exhibitions.

• Collaborate with the sales and project teams to align marketing efforts with construction timelines and sales targets.

• Conduct market research and competitor analysis to identify new opportunities and industry trends.

• Drive lead generation campaigns and implement nurturing funnels for high-quality conversions.

• Manage the company’s social media presence, content strategy, and PR activities.

• Track, analyze, and report the performance of campaigns to management with actionable insights.

• Mentor junior marketing team members and guide them in campaign execution.

Requirements

• 5–6 years of experience in marketing within the construction/real estate industry (mandatory).

• Strong knowledge of digital marketing tools & platforms (Google Ads Manager, Meta Ads Manager, CRM systems, SEO tools).

• Proven track record of successful lead generation campaigns in the real estate/construction space.

• Excellent communication, negotiation, and presentation skills.

• Ability to work closely with sales, architects, and project managers to align strategies.

• Bachelor’s/Master’s degree in Marketing, Business, or related field (MBA preferred).

• It is a Full Time Digital Marketing job for candidates with 4 - 6+ years Experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be Post Graduate and above and above with 4 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹40000 - ₹40000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., PROPRAGA.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 1 Digital marketing manager at PROPRAGA
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.