Digital Marketing Manager (Meta Ads & Google Ads)
Experience: 2–5 Years | Industry: Real Estate Preferred
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Generate high-quality real estate leads through performance marketing.
- Manage budgets, CPL, conversions, ROI/ROAS, and lead funnel performance.
- Handle audience targeting, retargeting, remarketing, and campaign optimization.
- Coordinate with Sales and Creative teams to improve lead quality and conversions.
- Monitor performance and prepare regular reports.
Requirements
- Hands-on experience with Meta Ads Manager and Google Ads.
- Proven track record in lead generation campaigns.
- Knowledge of GA4, Google Tag Manager, conversion tracking, and remarketing.
- Strong analytical and optimization skills.
- CRM/Lead Management experience is a plus.
KPIs
- Lead Quality & Volume
- Cost Per Lead (CPL)
- Lead-to-Site Visit & Booking Conversions
- ROI/ROAS
Benefits
- Competitive Salary + Incentives
- Work on Premium/Luxury Real Estate Projects
- Growth Opportunities & Campaign Ownership