Digital marketing manager

Job Description: Digital Marketing Manager

Position Overview
We are seeking a dynamic Digital Marketing Manager to lead and scale our digital presence across multiple initiatives, including home eye testing services and e-commerce sales for healthcare products. The role requires a balance of strategic thinking and hands-on execution to build brand awareness, drive customer acquisition, and optimize digital revenue channels.

Key Responsibilities

Strategy & Leadership

• Develop and implement comprehensive digital marketing strategies for core business and new brand initiatives (home eye testing, e-commerce).

• Build brand positioning and awareness campaigns tailored to retail healthcare and consumer healthcare services.

• Identify growth opportunities in online channels to expand market reach and customer base.

Campaign Management

• Drive lead generation campaigns for home eye testing services across social media, Google Ads, and local SEO.

• Manage e-commerce campaigns to grow product sales, including remarketing, affiliate, and marketplace strategies.

• Create digital funnels for customer journey from awareness to booking/checkout.

Content & Engagement

• Oversee content creation (blogs, ads, reels, landing pages) aligned with healthcare consumer needs.

• Build engagement campaigns to establish trust in home healthcare services.

• Collaborate with designers, content writers, and healthcare teams for accurate and compelling messaging.

Analytics & Optimization

• Monitor and analyze performance metrics across lead generation, e-commerce, and digital branding.

• Optimize campaigns to reduce acquisition costs and maximize ROI.

• Provide regular performance reports with actionable recommendations.

Cross-Functional Collaboration

• Work closely with operations and sales teams to ensure leads convert into home testing bookings and product sales.

• Coordinate with technology and product teams to optimize the e-commerce platform for conversion.

• Manage external agencies and partners for specialized campaigns.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• Atleast 1 years of experience in digital marketing, ideally with exposure to healthcare, retail, or e-commerce.

• Strong expertise in performance marketing, SEO/SEM, and social media marketing.

• Proven track record of managing lead generation and online sales growth.

• Experience with tools such as Google Analytics, Ads Manager, Shopify/WooCommerce, CRM, and marketing automation platforms.

• Excellent project management, analytical, and communication skills.

Desired Skills

• Strong understanding of healthcare consumer behavior and trust-building in online healthcare services.

• Ability to scale new digital initiatives from ground-up.

• Creative problem solver with data-driven decision-making.

• Experience managing and mentoring digital teams.

Compensation & Benefits

• Competitive salary with performance-based incentives.

• Opportunity to spearhead digital growth in a fast-growing healthcare brand.

• Professional growth and training support.

• Work with a leadership team passionate about transforming healthcare accessibility in India.

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be All Education levels and above with 1 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹15000 - ₹25000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., MYEYZ HEALTHCARE PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 1 Digital marketing manager at MYEYZ HEALTHCARE PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.