igital Marketing Manager – AI Video Creator
Role Overview
Position: Digital Marketing Manager – AI Video Creator
Experience Required: 4+ Years
Employment Type: Full-Time
Location: [Insert Location / Remote Options]
Job Summary
We are looking for a creative, results-driven Digital Marketing Manager with strong AI Video Creation experience to lead and execute our digital marketing strategy. The ideal candidate will have 4+ years of hands-on experience in digital marketing along with practical expertise in using AI-powered video creation tools to develop engaging marketing content.
The candidate will be responsible for managing digital campaigns, social media, paid advertising, SEO, email marketing, content strategy, and AI-generated video production. You will combine marketing expertise with creativity and AI technology to increase brand awareness, engagement, leads, and conversions.
Key Responsibilities
1. Digital Marketing Strategy & Execution
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Manage campaigns across SEO, SEM, Google Ads, Meta Ads, social media, email marketing, and other digital channels.
Plan and execute campaigns to generate brand awareness, leads, traffic, and conversions.
Manage monthly content and campaign calendars.
2. AI Video Creation
Create engaging AI-generated videos for advertisements, social media, product promotions, campaigns, and brand storytelling.
Use AI video-generation tools such as Runway, Synthesia, HeyGen, Pika, Kling, Veo, or similar platforms.
Develop video concepts, scripts, storyboards, prompts, visuals, voiceovers, and final video content.
Experiment with new AI tools and workflows to improve video production speed and quality.
Repurpose marketing content into short-form videos, Reels, Shorts, and other social formats.
3. Content & Social Media Marketing
Develop creative content strategies for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
Write engaging captions, ad copy, video scripts, headlines, and promotional content.
Plan and manage social media content calendars.
Monitor trends, hashtags, formats, and emerging content opportunities.
Improve engagement, reach, followers, and overall social media performance.
4. Paid Advertising & Lead Generation
Plan, launch, monitor, and optimize paid campaigns across Google Ads, Meta Ads, YouTube Ads, and other platforms.
Manage campaign budgets and optimize CPC, CTR, CPL, CPA, ROAS, and conversions.
Develop and test different ad creatives, audiences, copy, landing pages, and campaigns.
Work closely with sales teams to improve lead quality and conversion rates.
5. SEO & Website Marketing
Develop and implement SEO strategies to improve organic visibility and website traffic.
Conduct keyword research and competitor analysis.
Coordinate content creation for blogs, landing pages, and website pages.
Monitor search rankings, organic traffic, and conversions.
6. Analytics & Performance Marketing
Track and analyze campaign performance using tools such as Google Analytics, Google Search Console, Meta Ads Manager, and other marketing platforms.
Prepare regular marketing performance reports.
Identify opportunities to improve campaign performance and ROI.
Make data-driven decisions based on marketing KPIs and customer behavior.
7. AI & Digital Marketing Trends
Stay updated with the latest AI tools, video-generation technology, social media trends, and digital marketing strategies.
Test new AI tools and automation platforms to improve productivity.
Identify innovative ways to use AI for content creation, advertising, personalization, and marketing campaigns.
Requirements
4+ years of professional experience in digital marketing.
Proven experience managing digital marketing campaigns from strategy through execution.
Strong hands-on experience with AI video creation and AI-powered content-generation tools.
Experience with platforms such as Runway, HeyGen, Synthesia, Pika, Kling, Veo, or similar AI video tools.
Strong knowledge of Google Ads, Meta Ads, SEO, SEM, social media marketing, and email marketing.
Experience with marketing analytics and performance reporting.
Strong copywriting, storytelling, scripting, and creative communication skills.
Ability to develop creative concepts and convert them into engaging video content.
Strong understanding of social media algorithms, trends, and short-form video formats.
Analytical mindset with the ability to optimize campaigns based on performance data.
Ability to manage multiple campaigns and projects simultaneously.
Preferred Skills