Job Description – Digital Marketing Manager
Company: Masakien Al Amna International
Location: Delhi, India (GCC Market Focus)
Industry: HR / Recruitment / Manpower Solutions
Role Overview
We are seeking an experienced Digital Marketing Manager to lead and scale our inbound demand generation across GCC markets (UAE, KSA, Qatar, Oman). This role will own digital growth strategy, performance marketing, CRM automation, SEO, and brand visibility while driving measurable business pipeline contribution.
Key Responsibilities
Lead Generation & Growth
Drive qualified inbound leads across GCC markets
Execute SEO, paid ads, and landing page funnel strategies
Manage LinkedIn and Google Ads campaigns targeting HR/Operations/Procurement stakeholders
Collaborate with BDM and SDR teams to improve lead quality
Performance Marketing
Manage monthly marketing budgets with ROI accountability
Track CPL, CAC, campaign ROI, and pipeline contribution
Conduct A/B testing for ads, landing pages, and funnels
Submit weekly/monthly performance reports
SEO & Organic Growth
Execute technical, on-page, and off-page SEO strategies
Rank for high-conversion GCC recruitment/manpower keywords
Manage content calendar including blogs, case studies, and service pages
CRM & Automation
Manage HubSpot / Zoho CRM workflows and automation
Build lead nurturing journeys and scoring models
Maintain CRM hygiene and reporting dashboards
Ensure smooth lead handoff to sales teams
Brand & Digital Presence
Manage website UX/UI and landing page performance
Maintain brand consistency across digital channels
Oversee company digital presence and content strategy
Requirements
5–8+ years of Digital/Growth Marketing experience
Strong B2B lead generation background
GCC market exposure preferred
Experience in recruitment/manpower/professional services is an advantage
Expertise in Google Ads & LinkedIn Campaign Manager
Strong SEO and analytics knowledge
Hands-on CRM automation experience (HubSpot/Zoho)
Tools & Platforms
Google Ads
LinkedIn Campaign Manager
HubSpot / Zoho CRM
Google Analytics 4 / GTM / Search Console
Canva / Adobe Suite