Role Summary
Owns the execution and optimization of paid campaigns across Google Ads, Meta Ads, and other platforms to drive measurable business results.
Key Responsibilities
● Plan, launch, and optimize PPC campaigns.
● Conduct keyword research, ad copy testing, and audience targeting.
● Monitor budgets, bids, and conversion tracking.
● Report on performance and recommend improvements.
Knowledge & Experience
● 2–5 years in PPC campaign management.
● Proficiency in Google Ads, Meta Ads, Linkedin and Reddit ads with analytics.
● Hands-on experience with A/B testing and CRO.
Skills
● Analytical with data interpretation strength.
● Strong project and budget management.
Attitude
● ROI-driven with accountability for results.
● Curious about testing and optimization.